Oladele Rofiat

Results-driven Keyword Research Specialist with hands-on experience conducting in-depth keyword analysis for SEO and PPC campaigns. Skilled in using tools such as Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest to uncover high-impact opportunities across diverse niches. Proven ability to analyze competitor keyword strategies, group keywords by intent and funnel stage, and collaborate with content and paid ads teams to drive qualified organic and paid traffic.

Experienced working with international/remote teams across the UK and global markets. Passionate about data-driven decision-making and continuous performance optimization.

Social Media Manager at Chef Lites Kitchen (2025-09 – 2026-05)

Managed and grew the brand's social media presence across Instagram, Facebook, and other platforms for a UK-based food brand.

• Developed and scheduled engaging content aligned with brand identity, seasonal campaigns, and audience interests.
• Monitored social media analytics to track engagement, reach, and follower growth, adjusting content strategy based on performance data.
• Ran targeted Meta ad campaigns to increase brand visibility, drive traffic, and generate customer enquiries.
• Engaged with the online community to build brand loyalty and foster sustained audience growth.

PPC & SEO Specialist at Gategold Fitness Nigeria Limited (2025-01 – 2025-04)

• Conducted thorough keyword research to identify high-value search terms driving targeted traffic and improving website rankings.
• Analyzed competitor keyword strategies and backlink profiles to uncover ranking opportunities and content gaps.
• Built keyword lists segmented by search intent and funnel stage to guide content creation and PPC targeting.
• Managed and optimized Google Ads campaigns using intent-aligned keywords to maximize conversions and ROI.
• Monitored keyword performance metrics and adapted SEO strategies in response to evolving market trends and algorithm changes.

Digital Marketer at Neovarsity Global (2024-12 – 2025-04)

• Researched and recommended keyword placement strategies for blog posts, landing pages, and social media content to boost organic visibility.
• Developed and ran Meta ad campaigns with keyword and audience targeting focused on conversion optimization.
• Monitored campaign performance data and provided actionable insights to optimize keyword bids and ad copy.
• Generated quality leads through targeted digital campaigns informed by keyword intent research.

Digital Marketer at Digitaladplanet (2024 – 2024)

• Implemented comprehensive keyword-driven digital marketing campaigns to improve brand awareness and search visibility.
• Collaborated with cross-functional teams to align keyword strategies with content and paid media goals.
• Analyzed campaign performance data and applied data-driven insights to refine keyword targeting and improve outcomes.

Digital Marketing Intern at GREENPATHSDEV (2024-09 – 2024-11)

• Executed SEO best practices including keyword research, on-page optimization, and content alignment to enhance website visibility.
• Created SEO-friendly content — blog posts, web pages, and social media updates, optimized for target keywords to attract organic traffic.
• Managed and optimized PPC campaigns across multiple platforms using keyword performance data.
• Designed and launched targeted email marketing campaigns and managed Google Business Profile.
• Monitored digital marketing KPIs including conversion rate, bounce rate, and keyword rankings.

B.Sc. in Biochemistry – Osun State University (2018 – 2023)