Ramat Ismail
UX Strategist / Product Thinker / Product Marketer
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About
Psychology-informed product and customer strategist with experience in user research, product design, competitor analysis, and customer experience strategy. Skilled at translating user needs, behavioural insights, and business goals into product and marketing decisions that drive engagement and improve user experiences. Experienced in conducting research, identifying market opportunities, analyzing customer behaviour, and collaborating with cross-functional teams to develop user-centered solutions.
Experience
UI/UX Designer/UX Strategist at Virtual Intelligence Solutions (2025-04 – 2025-09)
- Led product discovery and user experience strategy for a healthcare platform from concept through implementation.
- Conducted usability testing and analyzed user feedback to identify opportunities for product improvement and increased user satisfaction.
- Collaborated with developers and stakeholders to align product decisions with user needs, accessibility requirements, and business objectives.
- Developed user flows and customer journeys that simplified navigation and improved overall user experience.
UI/UX Designer/Product thinker at AfriQare Healthcare Mobile App
Freelance role
- Led the end-to-end product design process for a healthcare platform, translating user needs into practical product solutions.
- Applied behavioural psychology principles and user-centred design methodologies to improve engagement and user retention.
- Worked closely with developers and stakeholders to ensure product requirements and user experience goals were effectively implemented.
- Conducted research and analysis to inform design decisions and improve the overall customer experience.
Product Designer/Lead UX strategist at Metro Train Ticket Booking App
Volunteer role
- Conducted research with 30+ participants to identify customer pain points and barriers within the ticket booking process.
- Analyzed user behaviour and feedback to develop solutions that improved booking efficiency and user satisfaction.
- Created customer journey maps and user flows to streamline the purchasing experience.
- Developed product recommendations based on research findings and customer needs.
Education
Psychology – Nile University of Nigeria
UX Design Certificate – Google (2025)
Product Designer Certificate of Participation – HNG TECH (2024)
