Ayça Balaban

I graduated from Koç University in 2016 with a Bachelor’s degree in Business Administration, specializing in Entrepreneurship and Marketing. Although my focus is on marketing, I gained exposure to accounting and finance through internships to better understand cross-department workflows.

Since 2017, I have been working in digital media, currently as a Senior Client Success Manager. I specialize in building multi-platform strategies to drive growth and success for top-tier clients, focusing on account management, strategy development, and performance optimization across platforms like Criteo, Twitter, TikTok, Snapchat, and Pinterest.

Previously, I worked as a Digital Media Planner at Carat Media, managing campaigns for brands like Coca-Cola and Burn Energy, including campaign setup, tracking, reporting, and competitor analysis.

I hold certifications in Digital and Social Media (Google, Facebook, Criteo, X/Twitter, Snapchat, Pinterest) and am a certified Professional Coach (ACSTH & ACTP). My skills include effective communication, campaign strategy, creative problem-solving, analytics, and coaching.