Erik Snijders

Senior business development and SaaS sales professional with 25+ years of international experience in consultative selling, enterprise business development, and strategic account management within software, e-commerce and digital commerce environments. Proven track record in building qualified sales pipelines, acquiring new enterprise customers, and managing complex B2B sales cycles through solution selling methodologies including MEDDIC. Experienced in advising C-level stakeholders on digital transformation, customer experience optimisation, SaaS solutions and commercial growth strategies.

Combines a proactive hunter mentality with strong relationship-building skills, commercial acumen, and extensive experience in recurring revenue models, enterprise SaaS sales, and international market expansion.

Senior International Key Account Manager at Zens (2025-09 – Present)

• Responsible for international business development and strategic retail partnerships across Europe.
• Drove new business development across B2C retail, marketplaces and B2B workspace environments.
• Developed strategic partnerships with international distributors including TD SYNNEX and major omnichannel retail accounts.
• Managed complex stakeholder environments involving vendors, distributors and retail partners across multiple European markets.
• Established EMEA-level strategic partnerships including collaboration with Lenovo to support commercial growth and ecosystem expansion.
• Supported onboarding of major retail accounts including MediaMarktSaturn Germany.
• Established strategic EMEA partnership with Lenovo, enabling new enterprise and channel opportunities.
• Successfully enabled onboarding of MediaMarktSaturn Germany, accelerating retail expansion in the DACH region.

Lead Business Developer (Fintech) at In3 (2025-01 – 2025-04)

• Developed strategic partnerships with leading e-commerce and marketplace organizations
• Acted as a strategic advisor to enterprise retail stakeholders on digital payment transformation and customer experience optimization.
• Collaborated with senior management on enterprise growth strategy and long-term commercial positioning.
• Managed complex stakeholder discussions within fast-moving digital commerce environments.

New Business Development Director IT & CE at Productsup (2023-01 – 2024-12)

• Drove adoption of the Productsup P2C platform, enabling global companies to manage and optimize product content across 2,500+ channels.
• Managed complex enterprise SaaS sales cycles from prospecting and discovery through solution demonstrations, proposal development and contract negotiations.
• Built and maintained a qualified enterprise pipeline through proactive new business development and consultative sales methodologies.
• Advised enterprise customers on digital commerce transformation, content optimization and customer experience consistency across international markets.
• Developed and executed structured new business sales processes based on MEDDIC methodologies.
• Sold recurring SaaS subscriptions and supported annual contract renewals with enterprise customers.
• Collaborated closely with Product and Customer Success teams to align onboarding, roadmap development and customer feedback initiatives.
• Successfully acquired and closed strategic mid-market and enterprise SaaS accounts across Europe.
• Guided enterprise prospects through complex multi-stakeholder decision-making processes involving digital commerce transformation and P2C content syndication.

Commercial Director at Vibian (2021-03 – 2023-01)

• Led the go-to-market launch of Vibian's innovative health products, including the Vibian Air Virus Killer.
• Developed an indirect sales model via key distributors and oversaw the full partner onboarding process.
• Coordinated closely with operations to ensure distributor readiness, service delivery, and logistics alignment.
• Built the Vibian brand from scratch and launched it in the Benelux region.
• Established brand visibility and channel traction in the safety and health tech sector.

General Manager at Nortess Power SL (2020-09 – 2023-01)

• Led the market entry of the Nortess Power2Go box in the Netherlands and Belgium, targeting the retail and hospitality industries.

Chief Commercial Officer (CCO) at Icecat NV (2011-08 – 2018-11)

• Led global commercial strategy, enterprise business development and international market expansion for Icecat's digital commerce platform.
• Managed global sales growth, strategic customer acquisition and partner ecosystem development.
• Worked closely with Product Development teams to align platform innovation with customer and market requirements.
• Introduced recurring subscription-based revenue models to improve commercial scalability and customer retention.
• Oversaw international sales forecasting and strategic commercial planning.
• Scaled Icecat's revenue from €100K to over €14M through multiple commercial leadership roles including CCO, Sales Director and EMEA Sales Manager.
• Built and led an international sales organization and global partner ecosystem.
• Supported global brands, pureplayers and omnichannel retailers including Amazon, MediaMarkt and major e-commerce ecosystems with product content optimization and digital commerce enablement across 80,000+ connected channel partners.

Sales Director at Icecat NV (2008-06 – 2011-08)

EMEA Sales Manager at Icecat NV (2005-06 – 2008-05)

Account Manager at Copaco Nederland (1997-01 – 2005-12)

Assistant Ledger at Simac Techniek NV (1997-01 – 1998-12)

Bachelor's Degree in Business Economics – Fontys Hogeschool (1991-01 – 1996-12)