Lichen Fu

Market Insight Analyst at Innova Market Insights (2025-02 – Present)

Lead 25+ client engagements annually across global FMCG and ingredient accounts, taking ownership from initial scoping and proposal development through analysis, recommendation development and final delivery.
Advise clients on growth opportunities, market prioritisation, product positioning and innovation strategy by translating consumer, product-launch, retail, pricing and competitor data into commercially relevant recommendations.
Develop executive-level storylines and presentations that connect research findings with clear commercial implications, presenting recommendations directly to client stakeholders and senior decision-makers.

Sports Partnership Sales & Event Activation at EMW Global (2023-02 – 2025-01)

Coordinate sports partnership and event activations across brand partners, internal teams, content suppliers and on-site stakeholders, ensuring timelines, requirements and deliverables remain aligned.
Develop and pitch tailored partnership proposals to brand-side stakeholders, connecting sports properties and activation concepts with partner marketing objectives.
Act as a point of contact during activation delivery, managing stakeholder communication, responding to operational changes and supporting a consistent partner experience.

Product Marketing Intern at Versuni (2023-12 – 2024-07)

Supported the commercial strategy for the expansion of a premium espresso portfolio, conducting consumer research, competitive benchmarking, positioning and pricing analysis to inform launches.
Represented the consumer perspective in the product-development process by planning and synthesising pre-launch qualitative research and translating findings into actionable product and communication actions.
Independently managed the lifecycle assessment of an espresso accessory portfolio across global markets, developing revenue, cost and profitability scenarios to support investment and launch decisions.

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