Maarten Veerbeek

Managing Director at Lubecore Europe BV (2021-09 – Present)

Scaled Lubecore Europe from €600K to €2.0M in annual revenue (+233%) while maintaining the existing headcount and building a scalable European operation.
Turned the business from an annual loss of €100K into a sustainable profit of €200K, improving profitability by €300K.
Expanded the European dealer network from 1 to 44 partners, creating a scalable local market route to market model across Europe.
Secured Alltrucks Truck & Trailer Service as a strategic European partner, creating the platform for a substantially broader European service and dealer footprint.
Professionalised the European organisation through EOS-based operating disciplines, structured CRM and pipeline management, dealer development, training and e-learning, warranty processes and digitalisation.
Combined European P&L leadership with an international business development and marketing remit, covering market expansion, sales strategy, product positioning and partner negotiations.

Global Head of Business Development & Marketing at Lubecore International (2023-02 – 2026-01)

Executor of Estates at PARTIAR BV (2019-10 – 2021-09)

Developed two PE-certified professional training programs for professionals in the funeral services sector.
During the COVID-19 pandemic, coordinated approximately 400 funerals for people without known next of kin, managing the process from property searches and administration through heir tracing and final estate settlement.

Regional Manager at EUROMASTER TYRESERVICE (2015 – 2019)

Led 22 Light and Heavy service centres, with responsibility for operational and financial performance across passenger car, truck, trailer and off-road operations.
Managed profitability through active control of revenue, staffing and labour gross margin; achieved regional NPS scores above 80.
Helped establish Service, Maintenance & Repair alongside tyre services and contributed to the nationwide rollout of the Kentekenloket and a quotation tool.
Worked directly with Michelin on three European initiatives: winter tyre safety, Customer Purchase Experience and the European SAP rollout.
Qualified as a workplace trainer in technical and administrative disciplines.

Service Centre Manager – Amsterdam Zuidoost at EUROMASTER TYRESERVICE (2011 – 2014)

Turned a loss-making branch into a profitable Euromaster flagship store, expanding workshop capacity from 3 to 12 service bays.
Developed the location into Europe’s first fast-fit operation authorised by Tesla to work on Tesla vehicles.

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