Global Business Transformation Director at Roche, Pharma International – Commercial Division (2019-01 – Present)
Lead strategic initiatives and transformation initiatives to get innovative treatments to patients faster across 100+ international affiliates. Streamlining ways of working, harmonising resource allocation internationally and facilitating organisational transformation while working directly with executive leadership to reach more patients faster.
- Designed and implemented a unified international operating model and strategic framework, scaling from 12 to 12,500 people across all affiliate countries in 4 years. Business impact: double-digit YoY sales growth (more patients reached, faster)
- Transformed the affiliates operating models to a flatter, more agile organisation with less hierarchy and managers (staff reduced from 17K to 12.5K in 4 years) and facilitated a significant portfolio shift where in 2019, 80% of sales came from 4 products, whereas in 2023, 80% of sales were delivered by 9 products
- Led corporate transformation initiatives integrating strategic planning, execution, and impact measurement, resulting in increased empowerment and accountability of colleagues closest to customers
- Operationalised strategic measures through standardised cycles connecting strategy to execution across international affiliates and head-office teams
- Established a global Community of Practice serving as an internal consulting function to harmonise ways of working, eliminate duplication, and scale best practices across the organisation, focusing on creating a greater impact for customers faster. Result a global CoP of ~140 colleagues worldwide, meeting virtually monthly to align, share and harmonise
- Developed a comprehensive resource allocation and impact measurement framework enabling data-driven portfolio management and strategic prioritisation decisions focusing on the top-25 affiliates globally, while making sure that insights reached all other countries as well
- Integrated Customer Experience: led the pilot in the UK, Germany and Australia to harmonise, improve and increase the impact of customer engagements across staff and channels
- Coached affiliate and international leadership teams, fostering empowerment and accountability while maintaining delivery excellence
- Managed complex stakeholder relationships across 100+ affiliates, aligning diverse senior international stakeholders on strategic priorities
Portfolio Strategy Director | Board Member at Roche Netherlands (2015-01 – 2018-12)
Led strategic initiatives, portfolio management, and corporate transformation for the 180-person Roche affiliate in the Netherlands. Board member (7-person Board) responsibility for strategic priorities, resource allocation, and organisational performance.
- Led the organisation through a significant shift in portfolio due to patent expiry (sales decline of Eur 160 mio in appr 18 months) and simultaneously launching into 3 new disease areas
- Led end-to-end affiliate transformation toward agile ways of working and new organisational structure, enabling strategic expansion into new disease areas and market segments while continuing to deliver business
- Directed strategic project portfolio, making critical prioritisation and trade-off decisions impacting organisational direction and resource deployment
- Led and developed Marketing and Digital Marketing team (35 FTE), aligning skills, capacity, and structure aligned with the strategic portfolio shift as indicated
- Drove change management initiatives across all organisational functions, establishing accountability frameworks and performance metrics
- Collaborated with the Executive Board on strategic decision-making, translating corporate strategy into actionable initiatives
International Product Manager / Global Launch Leader at F. Hoffmann-La Roche (2013-08 – 2014-12)
Global launch leader for a new treatment option for stage III-IV cervical cancer. Led strategic projects and coordinated strategic alignment in cross-functional international teams across multiple markets, ensuring aligned objectives and on-time delivery of strategic initiatives. This landed in the top-5 launches at Roche, serving difficult-to-treat patients in many low- and middle-income countries.
- Led strategic projects and coordinated strategic alignment in cross-functional international teams across multiple markets
- Ensured aligned objectives and on-time delivery of strategic initiatives
- Achieved top-5 launch ranking at Roche
Launch Readiness Manager at Roche Netherlands (2009-01 – 2013-12)
Led strategic projects supporting portfolio growth and strategic market entry.
- Led strategic projects supporting portfolio growth
- Supported strategic market entry initiatives
Commercial & Operations Roles at Janssen-Cilag and Wyeth Netherlands (2000-01 – 2009-12)
Progressive roles in commercial operations, project management, and strategic planning supporting portfolio growth in pharmaceutical organisations.
- Progressive roles in commercial operations, project management, and strategic planning
- Supported portfolio growth in pharmaceutical organisations
