Creative and proactive Fashion Design graduate with experience across product development, e-commerce merchandising and social media content.
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Creative and proactive Fashion Design graduate with experience across product development, e-commerce merchandising, social media content, graphic design, and garment printing. Highly self-motivated, with a strong eye for detail and a consistent focus on delivering high-quality results.
EP SPORTS - Ecommerce Product Development Specialist/Content Creator - July 2021 - Present
Leading the design and development of Spring/Summer and Autumn/Winter collections for American sport team shops, including American Football, Baseball, Softball and Lacrosse.
Creating and presenting concept ideas to sales, production, and brand owner, including trend forecasts, design direction, and product proposals.
Driving product innovation by introducing new garment techniques (e.g., chenille embroidery, vent hole vinyl) in collaboration with production teams.
Collaborating with the graphic designer and social media manager to develop and execute marketing concepts, contributing ideas for promoting ranges across social media platforms.
Setting pricing strategies aligned with target profit margins and commercial objectives.
Capturing and editing lifestyle photography for new ranges, preparing high-quality visual content for social media use.
Managing product lifecycle on Magento, including uploading, merchandising, and prioritising new launches to maximise visibility.
Optimising online merchandising through analysis of best-seller reports, improving product placement and driving sales performance.
Maintaining supplier relationships, ensuring stock availability, sourcing alternatives, and keeping product ranges current.
Updating team shop catalogues across all sports to keep product ranges current and accurate.
Leading the design and development of merchandise for the Great British American Football supporters store, creating apparel for international events.
Production - Garment Printer and Content Creator for Social Media - January 2021 - July 2021
Producing printed garments, bags, and accessories for American team shops and luxury brand, Castore, ensuring a high-quality output.
Editing and preparing customer logos in CorelDRAW for accurate and efficient print production.
Utilising a range of printing methods, including vinyl, VersaCAMM, sublimation, and transfer printing.
Creating product and merchandise content, editing imagery in Photoshop for use across three brand accounts.
LINDENS CUPCAKES - Family Run Business - Co-Managing - March 2019 - December 2020
Co-managing the family catering business, ensuring all operations run smoothly.
Providing an excellent level of customer service, making every customer feel extra special.
Keeping up to date with produce, buying in the correct level of stock and managing the finances.
Promoting the business on all social media accounts, keeping our customer base in the loop at all times.
BELSTAFF- Supervisor/Acting Assistant Manager - February 2018 - February 2019
Assisting to manage a £1.4 million annual turnover.
Completing weekly trade reports and feeding back to the retail director via conference calls.
Manage a team tasked with providing an exceptional level of customer service whilst also meeting individual targets and keeping the team motivated to build strong rapport with clients.
Responsible for creating monthly rotas for the team and to manage holiday requests.
Monitoring stock control and overseeing pricing and store POS.
Creating weekly incentives for the team in order to make sure KPI’s are achieved every week.
ALLSAINTS - Floor Manager - April 2017 - February 2018
Assisting to manage a £4,000,000 annual turnover.
Head of recruitment and staff inductions, managing a team of 32 employees.
Awareness of brand KPI’s, communicating with the area and district management.
Visual merchandising - Constantly re-freshing the store, analysing best sellers and managing frag. stock.
Managing levels of customer service and maintaining shop floor standards to the highest level.
Cash handling and key holder duties.
LAURA ASHLEY - Assistant Manager - November 2016 - April 2017
Sales Leader – August 2016 – October 2016
Assisting to manage a £1.3 million annual turnover.
Leading a team through motivation and leadership, maximising staff strengths, supervising 11 employees.
Key holding and money handling duties.
Driving sales, reaching brand KPI’s and maintaining an excellent level of customer service.
Monitoring stock, delivery and loss, maintaining the company’s policies and procedures.
Store Supervisor - KG, Liverpool – May 2016 - August 2016
Supporting the Store Manager in achieving company targets and goals. Annually turning over £1.2 million.
Ensuring the store is to the highest standards at all times.
Supporting and motivating fellow colleagues to deliver an exceptional level of service.
Key holding duties, ensuring to adhere to cash and security procedures.
Luxury Brand Sales Associate - Harrods, London – April 2015 – May 2016
Exceeding the expectations of customers through charm and attentiveness.
Assisting line managers with supervision on the shop floor, rota’s and service reports.
Shopping with clients, demonstrating my profound brand knowledge.
Studying S.I.R reports, stock levels and brands best sellers.
JANE CARR - Fashion intern, London Fashion Week - January 2015 – March 2015
Visual merchandiser for London Fashion Week - Somerset house.
Creating visual merchandise for social media networking sites.
Sewing brand labels onto stock in a careful manner.
Quality controls of stock, ensuring the highest of standards were maintained.
E D U C A T I O N
BA (Hons) Fashion Design (2:1) - Sept 2011 – June 2014: University of South Wales
AS-Levels including Textile Design (A), Fine Art (B) – Sept 2009 – June 2011: Yale College
BTEC ND in Art and Design/Pathways in Fashion (Distinction) Sept 2009 – June 2011: Yale College
Pattern Cutting (Merit) - Sept 2010 – May 2011: Yale College
GCSE’S - September 2004 – June 2009: Castell Alun High School A - English Literature, Mathematics
B - English Language, Additional Science, Geography, History, Art and Design
