Anna Frost

I’m highly motivated, enthusiastic to learn and I am particularly strong at building engagement through storytelling. I have nine years’ experience in Business Development, Account and Territory Management, Key Account Management, Relationship Management and merchandising and product tasting.

Account Manager – Upper South Island, Delegat Ltd

Time in position: 3 years and 10 months, October 2019 – present.

Key Responsibilities: Grow and maintain a database of prospective and active customers for the Oyster Bay, Delegat and Barossa Valley Estate wine brands whilst working in an autonomous environment, with the National Sales Office in Auckland. Maintain an average call rate of 35 customer appointments per week, keeping detailed records of each customer engagement in our CRM programme along with striving to achieve sales targets across grocery, on-premise and retail channels.

Key Account Experience: Managing the FreshChoice and SuperValue Key Account relationship. Currently taking over Trents Wholesale.

• Plan and execute an effective call cycle.
• Maintain an active CRM database of all accounts.
• Analysis of sales and purchasing data via pivot tables, PowerBi, Aztec/ Circana.
• Monthly reports and expense reconciliation.
• Manage annual budgets for all grocery customers.
• Create presentations and proposals in MS Suite for customers, using data and market research.
• Manager regular overnight travel to Nelson, Blenheim and the West Coast regions.
• Work with wholesalers/ distributors – Trents Wholesale, Allied Tasman Liquor, Service Foods.
• Merchandising and display building.
• Wine club events and consumer tastings.

Time in position: 1 year, September 2015 – September 2016

Key Responsibilities: Assisting the business manager and dealing with general business banking customer enquiries. This includes managing a large set of customers and setting up ‘new to bank’ customers in the system. The opening of accounts and terms deposits, ordering bank cards, international money transfers, processing credit card applications, internet banking set-up, loan documentation and liaison with lawyers and mortgage brokers.

Processing and applying account overdrafts and excesses, fixed rate reviews and running new and existing customer meetings.

• Maintain accurate records of all correspondence for property and business purchases and ensure internal systems are updated with the right securities, LVR, identification and insurance details.
• Keeping a track record of all weekly sales and tracking in the sales system to meet targets.
• Identify potential sale opportunities by keeping up to date with work queue items and leads for term deposits, credit card offers and home loan rate reviews.
• Call customers and book in A-Z review meetings, which ultimately drive and grow sales for the bank.
• Ability and confidence to build strong professional working relationships with customers on my set.
• Committed to delivering an exceptional level of customer service by taking ownership and following through on a request.

Time in position: 4.5 years, August 2010 – January 2015, then on maternity leave until August 2015.

Key Responsibilities: Grow and maintain an active database of purchasing and prospective customers for the Oyster Bay, Delegat and Barossa Valley Estate wine brands whilst working in an autonomous environment, with the National Sales Office in Auckland. Maintain an average call rate of 40 customer appointments per week in my territory. Keep detailed records of each customer appointment and outcomes. Proven track record of achieving sales targets across grocery, on-premise and retail channels.

Manage the Four Square South Island and Henry’s – Beer Wine Spirits Key Account Relationships including the submission of all promotional activity and spend for these key purchasing groups.

• Plan and execute an effective call cycle.
• Maintain an active CRM database of all accounts.
• Analysis of sales and purchasing data via pivot tables, PowerBi, Aztec.
• Monthly reports and expense reconciliation.
• Manage annual budgets for all grocery customers.
• Well-developed sales and negotiation skills.
• Regular overnight travel to Nelson, Blenheim, and the West Coast regions.
• Employment of wine tasting hosts x 3.
• Consumer tastings and staff training in grocery, on-premise and retail stores.
• Organise and book instore wine tastings with stores and hosts.

Time in position: 2.5 years, October 2007 – April 2010

Key Responsibilities: Seek and target new corporate business opportunities in Auckland and Christchurch areas which will grow the Villa Maria profile and generate profitable sales of Villa Maria Group wines.

Promote Villa Maria Auckland winery and vineyard as a venue for corporate events to our national corporate database and utilize new business relationships to assist the events team with new function bookings.

Attend corporate events where Villa Maria wines are showcased, speaking to groups, promoting wines and representing the brands.

• Write monthly Villa Maria E-newsletters in Smart Mail, sent to the national corporate database.
• Implementing and managing preferred supplier agreements and national contracts.
• Administration of quotes and exploration of sales opportunities.
• Managing the national corporate and business development databases.
• Work in conjunction with Marketing to develop innovative corporate gifting solutions.
• Develop ways in which new corporate business may be channelled.
• Working effectively with distributors ensuring sales of Villa Maria Group wines. (Glengarry’s)
• Liaising with Villa Maria Territory Managers and external distributors.
• Presenting the Villa Maria brands at key functions, events and tastings.
• Hosting clients at Black-tie events and Villa Maria Group branded functions.

Time in position: 1.6 years, January 2006 – September 2007.

Key responsibilities: To assist the Marketing and Sales teams advertising and point of sale requirements.

Re-branding

• Villa Maria brands including Single Vineyard and Private Bin. Riverstone, Thornbury Wines, Vidal

• Advertising - magazines, newspapers, online.
• Wine labels, wine lists and wine of month table cards.
• Point of Sale promotional materials - brochures, posters, trade presenters, wobblers, shelf talkers.

• Wine promotion at events and corporate functions (Food Shows, Wine & Food Festivals).
• Liaising with Territory Managers and Merchandisers.
• Liaising with external parties - printers, suppliers, restaurateurs.

Time in position: 9 months, April 2005 – December 2005.

Spacewalker was a new era in walk-through experiential attractions, consisting of a series of spectacular high tech, space themed special effects environments, designed to simulate a journey through the Cosmos via a futuristic space station which orbits out near the centre of the Milky Way.

Infinity is a mind-blowing journey into spectacular, futuristic maze-like worlds of wonder - an extraordinary series of around 20 multi-sensual environments filled with unique special effects, atmospheric sound fields, ultra groovy music and illusions that appear to go all the way to infinity.

• Customer service, merchandise, and ticket sales
• Attraction promotion through sales scripts and attraction operation
• Entertaining families and school groups throughout the attractions

Time in position: 2 months, February 2005 – March 2005

• Charity sponsor sign-ups, Save the Children, The Heart Foundation
• Direct marketing sales conducted on casual lease and event sites

Time in position: Part time over 3 years whilst studying for my bachelor’s degree.

• Shop management in Christchurch, Westfield Riccarton and Northlands.
• Retail, customer service, cash and electronic transactions, banking, stock orders.

Education

2002 – 2005 - Bachelor of Design - Visual Communications, School of Art and Design, CPIT.

1997 – 2001 – University Entrance, ‘B’ Bursary, Higher School Certificate, 6th Form Certificate and School Certificate.