Marianne Collo

Sales Team Leader at Future Glow Philippines (formerly Do Day Dream Philippines) (2023-05 – Present)

Leading FMCG personal care distributor supplying Watsons, a major Asian health & beauty retailer

Manage listings of international brands (Thailand and Korea) with Watsons Philippines, securing distribution across 1,000 stores
Led launch of Dr. O at Watsons, driving sell-in growth of 115% and sell-out growth of 289% YTD August at 7% cost-to-sales, and negotiated display concessions worth PHP 15 million
Delivered 20% sell-in and 13% sell-out growth for the Watsons Personal Care account in 2025 by expanding the product portfolio, launching five new brands and strengthening in-store execution
Lead and mentor a team of key account managers to achieve company targets and plans
Partner with Operations, Finance, Supply Chain and Brand teams; support promotional campaigns using an integrated online and offline (O+O) strategy
Implemented process improvements to streamline day-to-day sales operations

Key Account Manager at Future Glow Philippines (formerly Do Day Dream Philippines) (2021-01 – 2023-04)

Leading FMCG personal care distributor supplying Watsons, a major Asian health & beauty retailer

Acquired five new retailers within one year through market research, retailer analysis, OPEX budgeting and contract negotiation
Listed Thailand brands (SNAILWHITE, Oxecure and Sparkle), maximising visibility across online and offline channels
Secured new product listings with key retail partners, directly contributing to portfolio growth

Lead Key Account Manager at Benby Enterprises Inc. (2015-09 – 2020-12)

FMCG distributor managing SM Group and WalterMart, two of the largest retail chains in the Philippines

Exceeded sales targets consistently (118% of goal) across top accounts with a low return rate of 1.6%
Managed international brands (Hershey’s, Conagra brands, Filippo Berio, Devondale and Pillsbury), coordinating with overseas brand principals
Led business reviews, performance analysis and marketing campaigns with key stakeholders to improve brand performance
Monitored sales performance and OPEX across the wider brand portfolio (Kraft Heinz, Ferrero, Mars, PepsiCo, Dole and other international brands)

Brand Officer at Getz Brothers Philippines (2014-06 – 2015-06)

Developed and executed brand strategies to optimise distribution and sales performance
Strengthened partnerships with key retailers and brand principals

Marketing Associate at Chemrez Technologies Inc. (2011-03 – 2014-04)

Organised exhibitions and provided end-to-end support for client orders and complaint resolution
Coordinated daily with R&D, production and operations teams to align workflows and deliverables

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