Rory Holm

Experienced Area Sales Manager and Account Manager with 20+ years' experience managing customer territories, developing commercial relationships and delivering sales growth across industrial, technical, trade and business-to-business environments. Proven ability to manage geographic sales territories, grow existing customer accounts and identify new business opportunities through consultative, solution-based selling. Experienced working face-to-face with business owners, installers, contractors, procurement teams, operational managers and decision-makers to understand requirements and deliver practical solutions.

Strong background in technical product sales, industrial solutions and customer portfolio management, supported by practical New Zealand experience within transport, logistics and supply chain operations. Brings a relationship-first approach, strong commercial awareness and the ability to independently manage a territory while achieving sales targets.

Key Account Manager – Industrial Solutions - Würth South Africa

Managed a portfolio of commercial, industrial, engineering, construction-related and trade customers, providing technical product solutions and developing long-term partnerships to improve customer productivity and operational performance.

• Managed and grew a diverse customer territory through regular customer visits, account planning and proactive relationship management.
• Developed strong relationships with business owners, purchasing teams, contractors, installers, branch managers and operational leaders.
• Identified opportunities to increase customer value through product solutions, improved service and account expansion.
• Provided technical product advice and practical solutions to improve efficiency and reduce operational downtime.
• Conducted customer reviews to understand requirements and identify further sales opportunities.
• Prepared quotations, negotiated pricing and managed opportunities through the complete sales process.
• Worked closely with internal teams to ensure reliable product supply and high customer satisfaction.
• Supported customer retention through responsive service and trusted relationship management.

Key Account Manager – Fleet Technology Solutions - AutoTrak South Africa

Managed commercial customer accounts by providing technology solutions designed to improve fleet efficiency, visibility and operational performance.

• Managed relationships with commercial customers across multiple industries and geographic areas.
• Built strong relationships with business owners, fleet managers and operational decision-makers.
• Identified customer challenges and developed solutions aligned with business objectives.
• Presented solutions, prepared proposals and supported commercial negotiations.
• Managed customer onboarding and implementation processes.
• Provided ongoing account support to strengthen customer relationships and identify growth opportunities.

Branch Manager / Account Manager - Action Bolt & Engineering Supplies

Managed branch operations while developing sales opportunities and customer relationships across engineering, industrial and trade sectors.

• Built strong relationships with trade customers, contractors, engineers and industrial businesses.
• Managed customer enquiries, quotations, sales opportunities and ongoing account support.
• Developed new business opportunities while maintaining strong existing customer relationships.
• Provided product advice and practical solutions to support customer requirements.
• Managed supplier relationships and ensured product availability for customers.
• Developed a strong understanding of trade customer expectations around service, reliability and delivery.

Transport & Logistics - Various Companies - New Zealand

(2018-01 - 2026-01)

After relocating to New Zealand, gained practical local industry experience within transport and logistics, strengthening understanding of commercial customers, supply chains and operational requirements.

• Developed a strong understanding of New Zealand commercial, industrial and construction-related environments.
• Worked closely with customers, dispatch teams, warehouses and operational stakeholders.
• Managed time-critical deliveries while maintaining high safety and customer service standards.
• Built knowledge of customer expectations around reliability, communication and service delivery.