Adele Reay

Sales, marketing and business development leader with 18+ years' experience growing revenue, training teams and selling within a variety of vertical markets include legal, finance, hospitality and technology. My career has been anything but one-dimensional - I've led sales teams, rebranded law firms, launched ICT solutions for corporates in the Cayman Islands, and directed a successful UK business solutions branch. The common thread?

Whatever I've taken on, I've done it well. This variety has given me a broad scope of expertise: strategic BD, financial acumen, SaaS sales, marketing campaigns, business savviness, supplier negotiations and everything in between. I bring commercial drive, creativity and a dash of humour to the serious business of growing revenue and keeping clients happy.

Commercial Manager at Gaydio (2025-09 – Present)

• Drive commercial revenue across radio, digital, sponsorship and events. Secure new supplier partnerships, negotiating contracts to boost margins.
• Lead, coach and develop Account Managers to hit targets and grow key accounts.
• Manage senior client relationships, delivering creative, results-driven campaigns.
• Collaborate with content, partnerships and marketing teams on integrated activity.
• Generate fresh business through research, networking and proactive outreach.
• Forecast, report and track performance using CRM and sales data tools.

Sales Manager (Fixed term contract) at Complete Business Solutions (2024-09 – 2025-09)

Fixed-term mission: build and train a new sales team for the legal and finance sectors.

• Instilled structure, accountability and a dash of competitive spirit.
• Created tailored sales strategies that opened doors with target firms.
• Left behind a stronger, sharper and more bonded team than I found.

Key Corporate Account Manager at Digicel (Cayman) Ltd. (2021-02 – 2024-05)

• Managed some the biggest corporate clients on island, selling mobile, ICT, SaaS, connectivity and voice solutions.
• Negotiated and renewed multi-year contracts, consistently securing win-win terms.
• Grew accounts through regular reviews, upselling and proactive problem-solving. Worked cross-functionally to resolve client and operational challenges.

Branch Director at Complete Business Solutions (2017-05 – 2021-01)

Ran operations, sales and marketing for the branch, with corporate giftware and branded merchandise forming a significant revenue stream alongside wider business services. Launched joint purchasing platform with a legal regulatory body — a first in the sector.

• Worked with legal and financial institutions to develop strategic gifting programmes for client retention, events, mergers and rebrands.
• Directed marketing campaigns and supplier workshops to drive product awareness and category growth.
• Developed relationships with UK and international suppliers to expand premium gifting ranges and improve margins. Established the CSR & Environmental Committee (later rolled out nationally).

Business Development & Marketing Director at Complete Business Solutions (2006-07 – 2017-05)

• Managed supplier partnerships, negotiated commercial terms and ensured product competitiveness.
• Launched a design & rebrand service, aligning branded merchandise and promotional gifting with refreshed client identities.
• Drove new business acquisition across corporate giftware, branded merchandise and broader business support services.
• Implemented CSR and environmental policies aligned with ISO:14001, integrating sustainable product options.
• Directed a full website refresh, coordinating developers, copywriters and designers.

Bachelor of Arts (Hons) in Business – The Open University

Higher National Diploma in Graphic Design – West Cheshire College

GCSEs – Whitby High School