Ali Malik

Dynamic Strategic Marketing Manager with over 6 years of experience in the pharmaceutical and medical devices sectors. Demonstrated expertise in market analysis, go-to-market strategies, and budget management, leading sales teams to achieve up to USD 20M in revenue. Orchestrated product launches and optimized marketing campaigns, resulting in a 10% increase in market share.

Proven ability to cultivate relationships with key opinion leaders and enhance brand recognition. Ready to leverage unique skills to drive growth and innovation in any organization.

Business Manager at PhilRx Pharma Inc. (2025-01 – Present)

• Oversee the entire portfolio of pharmaceutical products and medical supplies in the Philippines market.
• Successfully led organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
• Guided a sales team comprising 25 officers and sales representatives, driving revenue of USD 20M in the Philippines market.
• Conducted detailed market analyses to inform strategic planning and decision-making processes.
• Cultivated and strengthened lasting client relationships through strong issue resolution and dynamic communication skills.
• Streamlined operations, reducing overhead costs by 2% through comprehensive budget management.
• Negotiated favorable terms with suppliers, enhancing profit margins by 5% without sacrificing quality.
• Optimized inventory management processes, reducing waste and ensuring availability of key products.
• Improved project delivery times by setting clear milestones and regularly monitoring progress against objectives.
• Enhanced customer satisfaction by providing personalized service solutions based on client feedback.
• Spearheaded the launch of new products, overseeing all phases from concept to market introduction.
• Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
• Increased overall team productivity by fostering a positive work environment and providing effective leadership.
• Championed the recruitment and hiring process, compiling training materials for new and existing team members.

Sales and Marketing Manager at PhilRx Pharma Inc. (2023-01 – 2025-01)

• Managed a portfolio of over 100 pharmaceutical products in the Philippines market.
• Collaborated with senior management to align sales strategies with overall company goals.
• Conducted market research to identify opportunities, threats, and market trends.
• Analyzed competitors' activities, adjusting strategies accordingly to maximize effectiveness.
• Developed and executed innovative lead generation strategies to acquire new customers.
• Managed and optimized lead generation channels, including digital marketing, events, and partnerships, while adjusting sales strategies and targets accordingly.
• Created and managed budgets for sales and marketing activities.
• Led a high-performing sales team comprising 12 sales representatives, providing coaching and ongoing support to ensure success.
• Increased sales revenue from USD 8M to USD 10M by implementing targeted marketing strategies and effective sales techniques.
• Spearheaded participation in trade shows, showcasing products effectively while networking with potential partners and clients.
• Revitalized approximately 20 underperforming products through rebranding efforts that resonated with customer desires.
• Managed cross-functional teams to execute successful product launches and marketing initiatives.
• Optimized sales processes by streamlining procedures for increased efficiency and improved customer service.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Surpassed sales quotas by 11% and increased profitability by 20% through effective sales strategies and business planning.
• Built relationships with customers and the community to establish long-term business growth.
• Boosted marketing efforts by reviewing pricing strategies and expanding distribution channels to enhance sales revenue.

Brand Manager at Highnoon Laboratories Limited (2021-11 – 2022-12)

• Developed and implemented a comprehensive brand strategy for the cardio-metabolic portfolio aligned with overall business goals.
• Executed branding campaigns to educate target audiences on product features, benefits, and values.
• Monitored and evaluated marketing campaigns to ensure brand consistency and engagement.
• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Increased market share of the overall portfolio by 5%.
• Boosted market share of Brand Loprin by 10%, positioning it as the 8th ranked brand (IMS Q2 2022) in the country and the company's 3rd highest brand by unit share.
• Built key opinion leader (KOL) engagement and field education programs, driving high adoption and earning the Highest Performing Brand award for Loprin (2022).
• Planned, managed, and conducted continued medical education (CME) sessions in collaboration with KOLs to inform target healthcare practitioner audiences and strategically reinforce brand positioning.
• Analyzed competitor offerings to pinpoint opportunities for differentiation and capitalize on unique selling points.
• Led a team of over 200 individuals, comprising zonal managers, regional sales managers, area managers, and medical representatives.
• Managed budgets to ensure efficient resource allocation for maximum return on investment in marketing initiatives.
• Planned and executed product launches, including market campaigns and communication strategies.
• Created promotional materials to support product launches and ongoing marketing efforts.
• Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
• Developed and managed budgets to maximize brand reach and engagement.
• Conducted market research to understand consumer preferences, trends, and competitors.
• Analyzed data to identify opportunities and threats to brands.

Assistant Product Manager at Standpharm Pharmaceuticals (2020-09 – 2021-11)

• Developed and executed a comprehensive brand strategy for the gastro and pain portfolio aligned with overall business goals.
• Executed branding campaigns to educate target audiences on product features, benefits, and values effectively.
• Monitored and evaluated marketing campaigns to support brand consistency and engagement over time.
• Led a team of over 150 individuals, including zonal managers, regional sales managers, area managers, and medical representatives.
• Created engaging marketing materials to effectively communicate the unique selling points of products to target audiences.
• Enhanced product performance by conducting thorough market research and competitor analysis.
• Developed comprehensive go-to-market strategies that led to increased sales and market share.
• Increased sales of the overall portfolio by 25%.
• Raised market share of brand TROMIT from 27% to 60%, becoming the No. 1 brand in its generic category.
• Planned, managed, and executed the launch of the new product FACHICO.
• Prepared all detailing materials for the new brand and trained the team on effective communication and brand strategies.
• Supported sales teams with training materials and presentations, boosting their product knowledge and enhancing their selling capabilities.
• Managed budget allocation and resource utilization to maximize marketing return on investment.

Territory Manager at Abbott Laboratories Limited (2018-06 – 2020-09)

• Managed the Abbott Pediatric portfolio within my assigned territory effectively.
• Oversaw over 160 accounts including KOLs, HCPs, and GPs within my Lahore (LHR-2) territory.
• Established successful account relationships by building rapport and maintaining consistent communication with stakeholders.
• Analyzed sales data to identify areas for territorial improvement and implemented strategies to maximize sales growth effectively.
• Expanded territory coverage by strategically identifying and targeting high-potential accounts, adding 30 new accounts.
• Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
• Surpassed my sales quota every quarter without missing any incentives.
• Worked closely with regional distributors to ensure optimal inventory levels were maintained consistently throughout the year, avoiding stockouts or overstock situations.
• Championed the adoption of new products by effectively communicating their unique selling points and benefits to clients, resulting in a 20% increase in sales growth.
• Recognized with the Abbott Best of the Best award for outstanding commercial performance for two consecutive quarters.

Doctor of Pharmacy in Pharmaceutical Marketing and Management – University of Health Sciences (2013-01 – 2018-03)

MBA in Marketing – National College of Business Administration And Economics (2019-01 – 2021-08)