Mica

Strategic Marketing Manager with extensive experience in retail and brand development. Proven ability to design and implement campaigns that drive customer engagement and revenue growth. Skilled in digital marketing, market analysis, and cross-functional collaboration to align initiatives with business objectives. Recognized for leading high-performing teams and strengthening brand presence in competitive markets.

Marketing Manager - Evoke Fragrance Bar / Koufuku Restaurant

(2025-02 - 2026-02)

• Developed and executed strategic marketing plans to promote signature scents across digital and retail platforms.
• Managed social media campaigns, influencer partnerships, and seasonal promotions to boost engagement and sales.

Career Break / Overseas Stay

(2017-09 - 2024-12)

Marketing Manager - SM Supermalls

(2016-01 - 2017-08)

• Organized large-scale events, seasonal campaigns, and community activities in coordination with mall tenants and partners.
• Planned and executed mall-wide marketing strategies to drive foot traffic, increase tenant sales, and enhance brand visibility.
• Coordinated with operations, leasing, and visual merchandising teams to ensure consistent brand presentation throughout the mall

Assistant Marketing Manager - SM Supermalls

(2013-12 - 2015-12)

• Supported the Marketing Manager in planning and executing integrated marketing campaigns across digital, print, and in-store platforms.
• Assisted in developing marketing strategies to increase brand awareness and customer engagement.

Marketing Coordinator - SM Supermalls

(2012-02 - 2013-12)

• Assisted in executing marketing campaigns, coordinated with internal teams and partners, supported in-store promotions and brand initiatives.

Freelance Fashion Stylist

(2011-01 - 2012-02)

• Styled clients for events and shoots, curated outfits based on trends and personal branding, and managed end-to-end styling projects.

Call Center Agent - Affiliated Computer Services

(2009-10 - 2010-12)

• Handled customer inquiries, resolved issues efficiently, and delivered high-quality service while meeting performance targets.

Secretary - Touch of Gold Interiors

(2007-06 - 2009-09)

• Provided administrative support, managed schedules and client communications, and ensured smooth day-to-day office operations.

Travel and Tourism Management - Joji Ilagan College of Business and Tourism (2003 - 2007)

Secondary Education - Emar Learning Center (2002 - 2003)

Secondary Education - Philippine Womens College (1999 - 2002)