Business Manager at PhilRx Pharma Inc. (2025-01 – Present)
- Oversee the entire portfolio of pharmaceutical products and medical supplies in the Philippines market.
- Successfully led organizational change initiatives, minimizing disruptions to daily operations while achieving desired outcomes.
- Guided a sales team comprising 25 officers and sales representatives, driving revenue of USD 20M in the Philippines market.
- Conducted detailed market analyses to inform strategic planning and decision-making processes.
- Cultivated and strengthened lasting client relationships through strong issue resolution and dynamic communication skills.
- Streamlined operations, reducing overhead costs by 2% through comprehensive budget management.
- Negotiated favorable terms with suppliers, enhancing profit margins by 5% without sacrificing quality.
- Optimized inventory management processes, reducing waste and ensuring availability of key products.
- Improved project delivery times by setting clear milestones and regularly monitoring progress against objectives.
- Enhanced customer satisfaction by providing personalized service solutions based on client feedback.
- Spearheaded the launch of new products, overseeing all phases from concept to market introduction.
- Evaluated current market trends and competitor strategies, guiding the development of innovative solutions to stay ahead in the industry.
- Increased overall team productivity by fostering a positive work environment and providing effective leadership.
- Championed the recruitment and hiring process, compiling training materials for new and existing team members.
Sales and Marketing Manager at PhilRx Pharma Inc. (2023-01 – 2025-01)
- Managed a portfolio of over 100 pharmaceutical products in the Philippines market.
- Collaborated with senior management to align sales strategies with overall company goals.
- Conducted market research to identify opportunities, threats, and market trends.
- Analyzed competitors' activities, adjusting strategies accordingly to maximize effectiveness.
- Developed and executed innovative lead generation strategies to acquire new customers.
- Managed and optimized lead generation channels, including digital marketing, events, and partnerships, while adjusting sales strategies and targets accordingly.
- Created and managed budgets for sales and marketing activities.
- Led a high-performing sales team comprising 12 sales representatives, providing coaching and ongoing support to ensure success.
- Increased sales revenue from USD 8M to USD 10M by implementing targeted marketing strategies and effective sales techniques.
- Spearheaded participation in trade shows, showcasing products effectively while networking with potential partners and clients.
- Revitalized approximately 20 underperforming products through rebranding efforts that resonated with customer desires.
- Managed cross-functional teams to execute successful product launches and marketing initiatives.
- Optimized sales processes by streamlining procedures for increased efficiency and improved customer service.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Surpassed sales quotas by 11% and increased profitability by 20% through effective sales strategies and business planning.
- Built relationships with customers and the community to establish long-term business growth.
- Boosted marketing efforts by reviewing pricing strategies and expanding distribution channels to enhance sales revenue.
Brand Manager at Highnoon Laboratories Limited (2021-11 – 2022-12)
- Developed and implemented a comprehensive brand strategy for the cardio-metabolic portfolio aligned with overall business goals.
- Executed branding campaigns to educate target audiences on product features, benefits, and values.
- Monitored and evaluated marketing campaigns to ensure brand consistency and engagement.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Increased market share of the overall portfolio by 5%.
- Boosted market share of Brand Loprin by 10%, positioning it as the 8th ranked brand (IMS Q2 2022) in the country and the company's 3rd highest brand by unit share.
- Built key opinion leader (KOL) engagement and field education programs, driving high adoption and earning the Highest Performing Brand award for Loprin (2022).
- Planned, managed, and conducted continued medical education (CME) sessions in collaboration with KOLs to inform target healthcare practitioner audiences and strategically reinforce brand positioning.
- Analyzed competitor offerings to pinpoint opportunities for differentiation and capitalize on unique selling points.
- Led a team of over 200 individuals, comprising zonal managers, regional sales managers, area managers, and medical representatives.
- Managed budgets to ensure efficient resource allocation for maximum return on investment in marketing initiatives.
- Planned and executed product launches, including market campaigns and communication strategies.
- Created promotional materials to support product launches and ongoing marketing efforts.
- Organized focus groups or surveys to gather valuable customer insights that informed future branding decisions.
- Developed and managed budgets to maximize brand reach and engagement.
- Conducted market research to understand consumer preferences, trends, and competitors.
- Analyzed data to identify opportunities and threats to brands.
Assistant Product Manager at Standpharm Pharmaceuticals (2020-09 – 2021-11)
- Developed and executed a comprehensive brand strategy for the gastro and pain portfolio aligned with overall business goals.
- Executed branding campaigns to educate target audiences on product features, benefits, and values effectively.
- Monitored and evaluated marketing campaigns to support brand consistency and engagement over time.
- Led a team of over 150 individuals, including zonal managers, regional sales managers, area managers, and medical representatives.
- Created engaging marketing materials to effectively communicate the unique selling points of products to target audiences.
- Enhanced product performance by conducting thorough market research and competitor analysis.
- Developed comprehensive go-to-market strategies that led to increased sales and market share.
- Increased sales of the overall portfolio by 25%.
- Raised market share of brand TROMIT from 27% to 60%, becoming the No. 1 brand in its generic category.
- Planned, managed, and executed the launch of the new product FACHICO.
- Prepared all detailing materials for the new brand and trained the team on effective communication and brand strategies.
- Supported sales teams with training materials and presentations, boosting their product knowledge and enhancing their selling capabilities.
- Managed budget allocation and resource utilization to maximize marketing return on investment.
Territory Manager at Abbott Laboratories Limited (2018-06 – 2020-09)
- Managed the Abbott Pediatric portfolio within my assigned territory effectively.
- Oversaw over 160 accounts including KOLs, HCPs, and GPs within my Lahore (LHR-2) territory.
- Established successful account relationships by building rapport and maintaining consistent communication with stakeholders.
- Analyzed sales data to identify areas for territorial improvement and implemented strategies to maximize sales growth effectively.
- Expanded territory coverage by strategically identifying and targeting high-potential accounts, adding 30 new accounts.
- Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across the territory.
- Surpassed my sales quota every quarter without missing any incentives.
- Worked closely with regional distributors to ensure optimal inventory levels were maintained consistently throughout the year, avoiding stockouts or overstock situations.
- Championed the adoption of new products by effectively communicating their unique selling points and benefits to clients, resulting in a 20% increase in sales growth.
- Recognized with the Abbott Best of the Best award for outstanding commercial performance for two consecutive quarters.
