Althea Liwanag

Senior Visual & Brand Designer with 10+ years of experience across brand identity, digital design, websites, campaigns, and marketing creative. I combine strategic thinking with hands-on execution, translating business goals, positioning, and campaign objectives into clear, polished visual work across multiple channels. My background includes both agency and independent studio environments, working across multiple client brands and industries while owning projects from initial brief and concept development through refinement, presentation, QA, and final delivery.

I’ve collaborated closely with marketers, copywriters, developers, founders, project managers, and other creative teams across global remote environments.

SENIOR BRAND & WEB DESIGNER - STUDIO ALTHEA - Independent Freelance Practice (Remote), Philippines

(2025-09)

• Lead hands-on brand, visual, web, and supporting marketing design across multiple client engagements in wellness, hospitality, interiors, professional services, and lifestyle.
• Translate positioning, audience insights, and business objectives into visual identities, brand systems, websites, presentations, campaign assets, and other customer-facing touchpoints.
• Own creative projects from strategy and initial concept through design development, client presentation, refinement, QA, and final delivery.
• Manage concurrent client work while maintaining visual consistency, design quality, and alignment with each brand’s audience and objectives.

SENIOR BRAND & UI DESIGNER - I FOR DESIGN - Freelance (Remote), Australia

(2026-01 - 2026-05)

• Led brand identity development, website design, and UI refinement for a portfolio of wellness, lifestyle, beauty, and service-based businesses.
• Collaborated closely with the founder and clients to deliver high-quality creative work from initial brief through design development and final handoff.
• Managed multiple concurrent projects, translating brand strategy into cohesive visual systems, responsive website designs, landing pages, and brand collateral.
• Maintained consistency across brand, web, and marketing touchpoints while adapting creative direction to individual client goals and audiences.

ART DIRECTOR & DESIGN LEAD - CREATIVE NOMADS - Full-time (Remote), United States

(2022-05 - 2025-04)

Promoted from Senior Graphic Designer, Mar 2023

• Led hands-on creative direction and design across multiple client accounts spanning wellness, education, finance, B2C and B2B services, nonprofit, and mission-driven organizations.
• Designed and directed brand identities, websites, landing pages, campaign creative, presentations, marketing assets, and other digital experiences from initial concept through final execution.
• Translated strategy, positioning, marketing goals, and client requirements into clear creative direction and cohesive visual systems.
• Collaborated with designers, developers, marketers, copywriters, project managers, and clients while reviewing creative quality and maintaining consistency across fast-moving projects.
• Designed and directed the Shawn Reynolds website, which earned Creative Nomads a Netty Award for Best Visual Design in Entertainment.

SENIOR BRAND & UI DESIGNER + NO-CODE DEVELOPER - NEXT LEVEL SITES - Freelance (Remote), Australia

(2024-06 - 2024-10)

• Led end-to-end brand and website projects for B2B and service-based businesses, from visual identity through responsive website design and implementation in Framer.
• Worked directly with founders to translate their positioning, goals, and vision into clear, conversion-focused digital experiences.
• Designed and built responsive Framer websites from concept through final implementation.
• Structured and refined website content around brand voice, messaging hierarchy, user intent, and conversion goals.
• Developed cohesive visual systems that carried consistently across brand identity and digital touchpoints.

DIGITAL DESIGNER - PIXEL TRUE - Full-time (Remote), Canada

(2021-04 - 2022-02)

• Designed websites, visual identities, campaign graphics, and marketing assets for B2B, technology, and SaaS clients across multiple digital touchpoints.
• Owned creative direction and execution for a flagship client account, taking projects from initial brief and concept development through refinement and final delivery.
• Maintained strong visual hierarchy and brand consistency while adapting work across campaigns, formats, and client requirements.

BRAND & WEB DESIGNER + WORDPRESS DEVELOPER - NATURAL OASIS HEALTH - Full-time (Remote), United States

(2020-08 - 2021-02)

• Led a visual brand refresh for a health and wellness business, developing an updated identity system and creative direction across digital and physical touchpoints.
• Designed marketing assets and product packaging aligned with the brand’s wellness positioning.
• Designed and developed the company website in WordPress with a focus on usability, visual consistency, responsiveness, and a seamless user experience.

BRAND & UX/UI DESIGNER - ZERO WASTE PASTE - Freelance (Remote), Australia

(2021-01 - 2021-03)

• Designed the complete visual identity and website for a sustainable and cruelty-free skincare brand, developing the creative direction and landing-page experience around product storytelling and user flow.

3D & MARKETING DESIGNER - TOP EDGE AD SOLUTIONS - Freelance (Remote), Philippines

(2018-08 - 2025-01)

• Produced 3D visualizations and marketing materials for interior fit-outs, kiosks, trade shows, exhibits, and event environments.

BRAND, VISUAL & WEB DESIGN - INDEPENDENT FREELANCE DESIGNER - Remote, Philippines

(2014-04 - 2024-05)

• Worked independently with founders and businesses across SaaS, logistics, legal, health and wellness, real estate, beauty, food, education, e-commerce, nonprofit, and personal brands.
• Designed and delivered brand identities, websites, marketing collateral, and digital/print design.

Undergraduate Studies - Marketing Management - FAR EASTERN UNIVERSITY (2016 - 2017)

Undergraduate Studies - Mass Communication - LYCEUM OF THE PHILIPPINES (2012 - 2014)