Maa Barros
Senior Brand Experience and Lead Designer
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About
Senior brand experience and multimedia designer with 11 years of experience leading integrated marketing and design projects across digital campaigns, websites, social media, motion graphics, video, print, visual merchandising, retail environments, and point-of-sale materials. Skilled in creative direction, brand stewardship, stakeholder presentations, 3D visualization, production coordination, supplier management, and project delivery from brief through launch and installation.
Experience
Senior Graphic and Multimedia Designer - SPARTAN INVESTMENT GROUP - On-site
(2025-07 - 2026-09)
Lead brand, digital, graphic, and multimedia design across Spartan Investment Group, FreeUp Storage, and Spartan Construction, maintaining consistent brand execution across three companies.
- Create website and landing-page assets, social campaigns, custom icons, eBooks, videos, motion graphics, animations, print collateral, and event materials.
- Produce print-ready books, posters, banners, brochures, medals, stickers, embroidered patches, and other branded materials from concept through final artwork.
- Translate stakeholder and business requirements into audience-focused solutions, present concepts, review creative work, prioritize concurrent projects, and deliver polished digital, print, and physical applications.
Visual Merchandising Consultant - GARNIER - Contract
(2026-06 - 2026-09)
Translate campaign briefs into point-of-sale displays and print collateral aligned with brand standards, campaign objectives, retail requirements, and production specifications.
- Develop concepts, layouts, 3D visualizations, and presentation materials using Adobe Creative Cloud, SketchUp, and V-Ray.
- Designed the BABYMONSTER x Micellar Water activation booth for SM Makati; the concept was selected for implementation.
Digital Marketing Manager - CORNWALL LEGRAS - Contract
(2025-03 - 2025-06)
Led cross-channel marketing for a multinational financial-sector organization, covering brand identity, digital campaigns, graphic and video production, website design, social content, SEO, analytics, events, and on-site activations.
- Reported directly to regional directors in Singapore and translated business priorities into coordinated digital and on-site marketing activities.
Assistant Manager - Operations and Digital Marketing - AFFINITY INSURANCE AND RISK SERVICES
(2019-04 - 2025-02)
Managed digital marketing operations and brand communications, including online content, campaigns, events, marketing collateral, client relationship initiatives, after-sales service, and financial audits supporting marketing activities.
- Set priorities and coordinated creative and operational deliverables across digital, print, event, and client-facing channels.
Industrial Design Lead - MAA DESIGNS - INDUSTRIAL DESIGN SERVICES - Independent project practice
(2020-03 - 2023-04)
Led multidisciplinary brand and spatial projects from client discovery, research, and visual direction through 3D presentations, technical development, supplier coordination, production, construction, delivery, and installation.
Marketing and Visual Design Lead - BABYMOOV PHILIPPINES - Project-based
Led visual direction across digital marketing, social content, print collateral, and point-of-sale applications while maintaining consistency across online and retail touchpoints.
- Developed campaign assets and retail materials from concept through final artwork and production coordination.
Visual Designer - RED BULL PHILIPPINES - Project-based
Produced digital and print marketing collateral aligned with established brand guidelines and campaign requirements.
Designer / Supervisor II - MIZUNO PHILIPPINES / MASTERSPORTS CORP.
(2018-05 - 2019-04)
Led visual merchandising, retail layouts, store renovations, new-store design, event setups, POS displays, supplier coordination, and social media visuals for Mizuno.
- Managed the Mizuno Alabang Town Center renovation from research and site assessment through concept, 3D visualization, technical plans, supplier coordination, construction supervision, installation, and turnover; also managed demolition for the SM Mall of Asia branch.
Design and Build Specialist - CURVES AND EDGES IDEAS INC.
(2017-06 - 2018-05)
Managed the design and printing department and developed POS, graphic, interior, and technical design solutions from concept and 3D visualization through production and installation.
- Delivered work for Nestle, 3M, Duty Free Philippines, Jim Beam, Jose Cuervo, Jagermeister, and M&M's.
Designer / Detailer - NICOLSONS BUILDTRADE CORP.
(2016-02 - 2017-03)
Interpreted client briefs, produced 3D models and design presentations, customized commercial and residential furniture, coordinated suppliers, and supported graphic design requirements.
Technical Draftsperson / Site Safety Officer - RF DE GUIA CONSTRUCTION
(2015-08 - 2016-01)
Prepared piping drawings, managed as-built and shop-drawing submissions, monitored site work, and maintained project documentation for North Residences.
Education
Bachelor of Fine Arts and Design - Industrial Design - University of Santo Tomas, Manila (2011 - 2015)
