Althea Mari Añano

Results-driven, adaptable, efficient with more than 3 years of experience in managing end-to-end influencer campaigns across social media platforms. Strong background in finding skilled creators, brand collaborations, managing & ensuring campaigns align according to brand's goals and audience interests.

Influencer Researcher - Planet Art California

(2024-01 - 2026-01)

• Sourced high-impact, niche-specific influencers to support brand partnerships and marketing campaigns.

Marketing Lead - Noona Sports

(2023-05 - 2024-01)

• Sourced influencers aligned with brand's identity to support targeted project campaigns.
• Created and handled contract negotiations.
• Spearheaded events with cross-functional team by collaborating with big brands in the market (E.g. Anytime Fitness, Fireworks Media).

Marketing Officer - INSPI Philippines

(2021-10 - 2023-04)

• Established a database of influencers in line with the brand's focus and campaign needs.
• Worked with high-impact influencers and celebrities.
• Sent PR packages to influencers on a monthly basis.
• Tracked and monitored brand's presence & project success on Facebook, Instagram, & TikTok.
• Created brand's monthly social media content plan for Facebook and Instagram.
• Assisted in the development and execution of marketing campaigns.

Bachelor of Arts - Broadcasting - University of the East Manila (2014-06 - 2018-04)