Norena Zen Tula

Motivated and detail-oriented Influencer Marketing Specialist with over a year of hands-on experience managing end-to-end influencer campaigns on Instagram, TikTok, and YouTube. Skilled in influencer discovery, outreach, seeding coordination, and performance tracking. Experienced with tools like Aspire, Modash, and Mailshake.

Proven ability to work across multiple niches and markets including beauty, lifestyle, health, and fashion. Strong communicator with a collaborative mindset and a passion for helping brands grow through creative and effective influencer strategies.

Influencer Marketing Specialist at RGM Marketing Services (2024-06 – 2025-05)

Oversaw comprehensive influencer campaigns with talent sourcing, collaboration pitching, rate negotiation, and deliverable tracking.

• Oversee comprehensive influencer campaigns, encompassing talent sourcing, collaboration pitching, rate negotiation, and deliverable tracking.
• Cultivate and sustain robust relationships with influencers while ensuring alignment with brand objectives.
• Implement TikTok One campaigns, managing all aspects from setup to performance tracking.
• Utilize Aspire to optimise campaign management and enhance influencer communications.
• Evaluate content performance and deliver comprehensive reports to brand.

Discovery Specialist at RGM Marketing Services (2021-06 – 2025-05)

Executed thorough influencer discovery across Instagram, TikTok, and YouTube for varied niches and diverse regions.

• Executed thorough influencer discovery across Instagram, TikTok, and YouTube for varied niches including fashion, lifestyle, health & wellness, and parenting.
• Identified influencers across diverse regions including US, UK, Germany, Canada, and Australia.
• Assessed creators according to niche relevance, audience demographics, engagement rates, and content quality.
• Generated structured, campaign-focused influencer lists under stringent deadlines.
• Partnered with campaign managers to guarantee influencer selection matched campaign objectives.
• Exhibited strong attention to detail, guaranteeing all influencer profiles adhered to stringent client criteria.

Influencer List Building at Upwork (2021-08 – Present)

Successfully completed multiple freelance projects specializing in tailored influencer lists.

• Successfully completed multiple freelance projects on Upwork, specializing in tailored influencer lists.
• Created detailed influencer databases based on client-specific criteria and demographics.
• Conducted thorough research on platforms including Instagram, TikTok, and YouTube.
• Delivered accurate influencer lists to clients within deadlines, enhancing outreach effectiveness.
• Communicated with clients to identify unique requirements for customized solutions.
• Ensured high client satisfaction by maintaining quality standards in deliverables.

Bachelor of Science in Hotel and Restaurant Management – Divine Word College of Calapan (2019)