Angelika Viray

Experienced marketing professional with a background in social media management, account handling, and campaign execution, seeking a role that offers variety and creative challenge. Dedicated to guiding teams while remaining actively involved in strategic planning and idea generation. Motivated to grow within the industry and make a meaningful impact.

KOL Account/ Campaign Manager at AnyMind Philippines Inc. (2025-11 – Present)

Acted as the main point of contact of partner KOLs, clients, and vendors.

• Planned the digital strategy for key core and cornerstone campaigns for the full FY (short-term/ immediate/full year)
• Presented, alongside colleagues, the output of the Agency
• Recommended tactic/vendors to achieve goal KPIs and objectives
• Received creative assets from clients to run and ensured campaign launches on time and finishes according to the set budget and KPIs are achieved
• Identified where the performance of live campaigns can be improved
• Liaised with AdOps campaign manager on performance improvement and received client approval to move forward with optimization (budget shifts, pausing activity, etc.)
• Maintained performance tracker for clients for top line results and reported the performance of each campaign with weekly progress reports, PCRs/ PMRs
• Analyzed metrics to see what improved or is not improving
• Provided actionable insights to the clients

Account Manager at The Studio Collective (2024-12 – 2025-11)

• Served as the main contact for client concerns, ensuring prompt and effective communication to build and maintain strong relationships
• Planned campaigns and content through research, looking into strategies that define objectives, audience, messaging, and content type to ensure all content aligns with the brand's tone and supports overall marketing goals and objectives to maximize engagement and results
• Managed and grew the brand's social media presence, ensuring brand consistency, and keeping profiles up to date across all platforms
• Collaborated with designers to meet deadlines, discuss client preferences, and review artworks prior to client submission
• Tracked, evaluated, and reported on social media performance using platform-specific analytics to improve and adapt with industry trends and platform changes
• Produced mood board, shoot deck, and provide pegs for photo and video shoot. Oversees and supports the team to ensure that client's goals and vision are met
• Coordinated and maintain a good working relationship with User-Generated Creators, and Influencers

Social Media Manager at Buzzers Digital Media (2023-04 – 2024-01)

• Managed and oversaw all social media content to ensure consistency and alignment with the brand's voice and goals. Collaborated closely with our copywriter and multimedia artist to develop engaging, informative, and relevant content tailored to the brand's target audience
• Mentored new hires, introduced them to different brand's social media strategies, tools, and content guidelines. Conducted hands-on training in content creation, platform-specific practices, and performance tracking, which also includes providing feedback, guiding them in creative direction, and approving of artworks before submitting to the Creative Director
• Acted as the primary point of contact for addressing client concerns, ensuring timely and effective communication to maintain strong relationships
• Engaged with industry experts and influencers through X deals, collaboration, or PR

Campaign Manager at Buzzers Digital Media (2024-02 – 2024-11)

• Performed the same tasks from the previous position
• Presented proposed marketing pitch decks to clients, clearly communicating campaign strategies and recommendations
• Managed and monitored paid advertising campaign budgets, planned and executed strategic ad campaigns
• Prepared Paid Media Ads report which includes analyzing campaign results and key performance metrics such as website traffic, audience engagement, and conversion

– Miriam College (2019 – 2024)