Armz Jr. Libres

I’m a Senior Marketing Operations and Project Management professional with 10+ years of experience leading cross-functional teams, improving operational systems, and managing complex digital and marketing initiatives across agencies, SaaS, B2B, B2C, e-commerce, and service-based businesses.

My background sits at the intersection of operations, project and program management, and digital marketing. I’m strongest at taking leadership priorities and turning them into clear execution plans, building workflows and SOPs, improving visibility and accountability, managing resources and competing priorities, and keeping projects moving from planning through delivery.

I’ve worked closely with founders and leadership teams, as well as distributed creative, marketing, technical, sales, and operational teams. I’m very hands-on in how I work, but I also bring the senior-level perspective needed to identify bottlenecks, improve processes, manage risks, and create systems that allow teams and businesses to scale more effectively.

I have 10+ years of experience across marketing operations, project and program management, digital operations, customer success, and cross-functional delivery. My career has included senior and leadership roles such as Founder & Operations Strategist at Kugi Collective, Head of Operations & Project Management at Vandalist Marketing Agency, Project Manager at TechTorque and The Centurion Media Group, Head of Marketing Operations & Project Management at The CEO Creative, and Head of Digital Operations at JiveHire.

Across these roles, I’ve managed concurrent projects, distributed teams, resources, timelines, budgets, workflows, SOPs, CRM and automation systems, marketing campaigns, funnels, websites, reporting, QA, and client delivery. I’ve also worked closely with founders and senior leadership to improve processes, resolve operational bottlenecks, strengthen accountability, and translate business priorities into structured execution plans.

Earlier in my career, I spent nearly seven years with Binnovate Digital Media managing marketing projects and customer success, including Agile and Scrum delivery, analytics, funnel optimization, customer implementation, and cross-functional coordination. I also held senior project management experience with Triforce Digital Marketing across SEO, paid media, web development, analytics, branding, content, social, and email marketing.

I hold a Bachelor of Science in Business Administration, Major in Marketing Management through the Expanded Tertiary Education Equivalency and Accreditation Program (ETEEAP) at Capitol University, completed from 2023 to 2026.

I also completed undergraduate studies in Chemistry at Xavier University – Ateneo de Cagayan from 2010 to 2014.

In addition to my formal education, I’ve completed relevant professional certifications in ClickUp, Agile Foundations, and Google Digital Marketing & E-commerce.