Alliah Tolentino

Marketing Operations & Project Coordinator with 6+ years of experience managing nationwide marketing campaigns, brand operations, executive support, procurement, finance coordination, trademark administration, and cross-functional projects. Experienced in coordinating end-to-end marketing initiatives, vendor partnerships, stakeholder communication, and operational processes within fast-paced organizations. Recognized for improving workflows, streamlining project execution, and delivering marketing initiatives aligned with business objectives.

Marketing Operations & Project Coordinator - Oriental & Motolite Marketing Corporation

(2021-11)

• Managed end-to-end execution of nationwide marketing campaigns and operational projects across 5–10 brands, coordinating cross-functional teams, agencies, suppliers, and executive stakeholders to ensure timely delivery and alignment with business objectives.
• Managed over 200 trademark registrations, renewals, declarations of actual use (DAUs), oppositions, and related legal documentation across domestic and international markets.
• Managed end-to-end vendor procurement and relationships, including sourcing, quotations, contract coordination, deliverable monitoring, invoice processing, and payment coordination to support marketing projects nationwide.
• Coordinated nationwide marketing incentive and promotional programs by monitoring budgets, consolidating reports, facilitating approvals, and ensuring accurate and timely processing of Hub Team Leader and Technician incentive claims.
• Coordinated and executed 20+ dealer activations per year, sponsorships, product launches, and corporate events, ensuring seamless logistics, stakeholder alignment, and successful on-site execution.
• Managed SAP Purchase Requisitions (PR), Purchase Orders (PO), Goods Receipts (GR), cost center monitoring, budget tracking, and payment coordination, ensuring procurement accuracy, financial compliance, and timely acquisition of marketing requirements.
• Partnered with Marketing, Sales, Finance, Procurement, Legal, Product Management, and Executive Leadership to coordinate cross-functional initiatives, align project priorities, and support business objectives.
• Mentored and onboarded marketing interns by providing project training, task delegation, and ongoing coaching to support team productivity and professional development.
• Supported e-commerce and digital marketing initiatives by coordinating promotional campaigns, product listings, creative assets, campaign requirements, and cross-functional execution to strengthen online brand visibility and marketplace operations.

Real Estate Marketing Officer - Vistaland Lifescapes Inc.

(2020-09 - 2021-05)

• Executed digital marketing initiatives by managing social media content, online property listings, and promotional campaigns to support lead generation and customer engagement.
• Developed marketing collateral, sales presentations, and promotional materials to strengthen property marketing and brand visibility.
• Planned and coordinated open houses, property tours, and marketing events, ensuring seamless execution and a positive client experience.
• Managed the CRM database by tracking leads, monitoring customer interactions, and preparing sales and market reports to support business decisions.
• Assisted in preparing quotations, conducting market research, and coordinating agent incentive programs.

Junior Team Lead – Logistics & Warehouse - Topstream Inc. (VKC Philippines)

(2019-08 - 2020-08)

• Coordinated end-to-end logistics operations by managing inventory replenishment, warehouse activities, and delivery schedules to support timely order fulfillment.
• Supervised warehouse personnel and production teams, optimizing daily workflows and ensuring operational efficiency.
• Managed e-commerce order fulfillment for Lazada and Shopee, overseeing order processing, shipping documentation, and dispatch coordination.
• Collaborated with suppliers, retail partners, and internal stakeholders to maintain inventory accuracy, resolve operational issues, and support business continuity.
• Prepared operational reports for executive leadership, monitoring deliveries, inventory discrepancies, and order adjustments to support informed decision-making.

Customer Service Representative (Telco Account) - Concentrix CVG Philippines, Inc.

(2021-05 - 2021-09)

• Delivered customer support by handling high-volume inbound and outbound interactions, resolving billing, account, and service-related inquiries with accuracy and professionalism.
• Managed account lifecycle activities, including service activations, upgrades, downgrades, cancellations, payment processing, and customer verification while ensuring compliance with company policies.
• Provided technical support by troubleshooting network connectivity, service outages, device setup, and installation concerns, escalating complex issues when necessary.
• Promoted service plans, add-on products, and retention offers through consultative selling, contributing to customer retention and sales objectives.
• Maintained quality standards and performance metrics by demonstrating strong communication, problem-solving, multitasking, and attention to detail in a fast-paced contact center environment.

Bachelor of Science in Business Administration - Marketing Management - Bulacan State University-Main Campus (2015 - 2019)