Mae Joy Rosell

I take the lead in creating and executing effective campaigns to promote products, services, and events while driving sales growth. I bring a strong sense of dedication and a continuous desire to learn and improve in everything I do. I aim to make a meaningful impact through every project, always working toward the success of my team and the organization as a whole.

Marketing Manager/OIC for Sales and Reservations Department - Villa Amparo Garden Beach Resort

(2023-01 - 2025-03)

• Managed and curated content for all social media platforms, including Facebook, Instagram, and TikTok, to increase engagement and brand visibility.
• Created eye-catching marketing materials and layouts such as brochures, billboards, ad boxes in SM Malls, and digital graphics for both print and online use.
• Planned, organized, and facilitated events within the resort, including corporate functions, promotional activities, and holiday events.
• Represented the company at MICE (Meetings, Incentives, Conferences, and Exhibitions) and other key industry events to build brand presence and generate leads.
• Conducted market and competitor analysis to identify trends, audience preferences, and opportunities for improvement.
• Participated in both B2B and B2C activities such as trade fairs, travel expos, and business meetings to establish partnerships and expand market reach.
• Led the execution of multi-channel marketing campaigns across digital, print, and social platforms to promote the brand and boost bookings.
• Supported the development and design of the company website to improve user experience and brand consistency.
• Produced engaging video content and graphic designs tailored to social media trends and campaigns.
• Collaborated closely with the Director of Sales & Marketing on planning, reporting, and execution of day-to-day marketing strategies.
• Reviewed contracts and approvals to ensure accuracy, compliance, and alignment with brand goals.
• Monitored daily reservations and occupancy reports to align marketing efforts with guest needs and booking trends.
• Conducted sales calls and client visits both within and outside the city to build relationships, secure bookings, and drive revenue.
• Managed the distribution of marketing materials to targeted locations and clients to strengthen brand awareness and visibility.
• Coordinated and led pre-event briefings with all concerned resort departments to ensure smooth event execution, clear task delegation, and alignment across operations.
• Oversaw event logistics by checking all setups, materials, and program flow to guarantee a seamless guest experience.
• Conducts regular sales calls to promote the hotel, banquet facilities, F&B services, and other offerings to potential and existing clients.
• Coordinates with all concerned departments to ensure smooth execution of events, from booking to post-event wrap-up.
• Leads pre-event briefings and conducts ocular inspections to ensure event requirements are met.
• Disseminates accurate and timely information on banquet bookings, cancellations, and adjustments to all relevant departments.
• Designs and implements effective sales and marketing strategies tailored to target markets.
• Prepares detailed quotations, proposals, and sales contracts, ensuring accuracy and alignment with client needs.
• Ensures proper billing procedures are followed and addresses any discrepancies or concerns.
• Handles client concerns and complaints related to sales, resolving issues promptly and professionally.
• Builds and maintains strong relationships with associations, corporate groups, and organizations to secure future bookings and partnerships.
• Monitors local events such as conventions, seminars, and expos for potential sales opportunities and lead generation.
• Identifies potential accounts and actively pursues new business leads.
• Oversees ongoing functions, ensuring all client expectations and service standards are met.
• Prepares and distributes Banquet Event Orders (BEOs), and leads discussions with department heads to ensure full alignment.
• Checks event setups and services on the ground to guarantee compliance with client requirements and hotel standards.
• Managed and facilitated the company's PhilGEPS (Philippine Government Electronic Procurement System) registration and bidding process for government projects.
• Prepared and submitted necessary documents for bid participation, ensuring compliance with procurement guidelines and deadlines.
• Monitored bid postings and opportunities relevant to the company's services.

Consultant (Sales & Marketing) - Hamugaway Beach & Villas

(2024-01 - 2024-09)

• Digital Marketing Strategy: Plan and execute comprehensive digital marketing campaigns—including social media, email marketing, and SEO—to boost the resort's online presence, increase engagement, and drive direct bookings.
• Content Creation: Develop compelling and visually appealing content for the resort's website, social media platforms, and various marketing materials to effectively communicate the brand story and attract target audiences.
• Promotional Campaigns: Design and roll out seasonal promotions, special offers, and tailored packages to appeal to different market segments and drive occupancy during peak and lean periods.
• Sales Collaboration: Coordinate closely with the sales team to craft targeted packages for specific client segments, supporting their efforts in securing group bookings, corporate events, and conferences.
• Event Planning & Promotions: Organize, promote, and oversee resort-based events, entertainment activities, and holiday-themed celebrations to enhance guest satisfaction and increase foot traffic.
• Market Research & Strategy: Conduct regular market and competitor analysis to stay informed on trends, customer behavior, and industry movements—using insights to fine-tune marketing strategies and product offerings.

Consultant (Sales & Marketing) - Montefrio Garden Beach Resort

(2023-10 - 2023-12)

• Digital Marketing Strategy: Plan and execute comprehensive digital marketing campaigns—including social media, email marketing, and SEO—to boost the resort's online presence, increase engagement, and drive direct bookings.
• Content Creation: Develop compelling and visually appealing content for the resort's website, social media platforms, and various marketing materials to effectively communicate the brand story and attract target audiences.
• Promotional Campaigns: Design and roll out seasonal promotions, special offers, and tailored packages to appeal to different market segments and drive occupancy during peak and lean periods.
• Sales Collaboration: Coordinate closely with the sales team to craft targeted packages for specific client segments, supporting their efforts in securing group bookings, corporate events, and conferences.
• Event Planning & Promotions: Organize, promote, and oversee resort-based events, entertainment activities, and holiday-themed celebrations to enhance guest satisfaction and increase foot traffic.
• Market Research & Strategy: Conduct regular market and competitor analysis to stay informed on trends, customer behavior, and industry movements—using insights to fine-tune marketing strategies and product offerings.

Sales and Marketing Executive/Banquet Coordinator - Big 8 Corporate Hotel Digos

(2022-06 - 2022-12)

• Conducts regular sales calls to promote the hotel, banquet facilities, F&B services, and other offerings to potential and existing clients.
• Coordinates with all concerned departments to ensure smooth execution of events, from booking to post-event wrap-up.
• Leads pre-event briefings and conducts ocular inspections to ensure event requirements are met.
• Disseminates accurate and timely information on banquet bookings, cancellations, and adjustments to all relevant departments.
• Designs and implements effective sales and marketing strategies tailored to target markets.
• Prepares detailed quotations, proposals, and sales contracts, ensuring accuracy and alignment with client needs.
• Ensures proper billing procedures are followed and addresses any discrepancies or concerns.
• Handles client concerns and complaints related to sales, resolving issues promptly and professionally.
• Builds and maintains strong relationships with associations, corporate groups, and organizations to secure future bookings and partnerships.
• Monitors local events such as conventions, seminars, and expos for potential sales opportunities and lead generation.
• Identifies potential accounts and actively pursues new business leads.
• Oversees ongoing functions, ensuring all client expectations and service standards are met.
• Prepares and distributes Banquet Event Orders (BEOs), and leads discussions with department heads to ensure full alignment.
• Checks event setups and services on the ground to guarantee compliance with client requirements and hotel standards.
• Managed and facilitated the company's PhilGEPS (Philippine Government Electronic Procurement System) registration and bidding process for government projects.
• Prepared and submitted necessary documents for bid participation, ensuring compliance with procurement guidelines and deadlines.
• Monitored bid postings and opportunities relevant to the company's services.

Front Office /Admin Support Personnel Casual Employee - Sta. Cruz Davao del Sur - LGU

(2020-04 - 2021-12)

• Maintains and regularly updates the municipality's official tourism social media pages to promote local attractions, events, and ecotourism activities.
• Assists in coordinating and facilitating office-led events, community activities, and tourism-related initiatives.
• Supports the Senior Tourism Operations Officer in planning and executing tourism programs and campaigns.
• Conducts site visits to ecotourism destinations for monitoring, promotion, and development purposes.
• Captures photos and documents events and activities related to investment promotion and tourism for content and reporting purposes.
• Attends to tourist needs, responds to inquiries, and ensures a positive visitor experience.
• Hosts and provides on-ground support for tourism-related events and official functions.
• Issues permits for guests and mountaineers visiting Mt. Apo and other mountain destinations in the municipality.
• Assists in organizing and facilitating cultural preservation seminars and trainings for the Tibolo Tribe, supporting heritage and indigenous initiatives.
• Provides assistance to guests and resource speakers during seminars and official visits.
• Drafts and prepares reports on tourist arrivals for documentation and planning purposes.

Casino Table Games Dealer - Okada Manila

(2018-05 - 2019-06)

• Oversaw all gaming functions at assigned tables, ensuring games were run smoothly, fairly, and according to casino regulations.
• Received and managed casino chips, handled cash transactions, and distributed chips to players accurately.
• Shuffled and dealt cards either manually or using automated shuffle machines, maintaining game integrity and pace.
• Greeted players warmly, explained game rules when needed, and ensured a welcoming and professional gaming environment.
• Announced the start and close of betting rounds clearly and confidently.
• Distributed player cards, collected losing bets, and paid out winnings accurately based on game outcomes.
• Monitored table activity closely to prevent cheating or irregular play, and promptly reported any suspicious or irresponsible behavior.
• Ensured all bets were within the designated table limits and enforced casino policies at all times.
• Maintained a fast, smooth, and engaging game pace by efficiently handling cards, chips, money, dice, and other game equipment.
• Provided a vibrant and enjoyable experience for players, keeping the energy at the table engaging and professional.
• Assigned to the VIP area to cater to high-profile guests with utmost discretion, professionalism, and confidentiality.

Customer Service Agent - Dnata Travel Inc. The Emirates

(2017-03 - 2017-03)

• Provide assistance to customers on arrival and departure.
• Assist in, and if necessary, conduct, the preparation and completion of pre and post flight documentation and statistical information / reporting to ensure all data is accurately accounted for.
• Assist in the changes of the flight details. EX. Seat changes, flight time

Masters - Business Administration - Philippine Women's University Manila (2019-01 - 2019-04)

Bachelor of Science - Tourism Management - Philippine Women's College of Davao (2014-06 - 2017-04)

Joji Ilagan College of Business and Tourism (2012-11 - 2013-12)