Cathy Sia

Motivated and results-driven professional with experience in customer communication, administrative support, and client engagement. Skilled in appointment setting, lead generation, customer service, and relationship building. Strong communication skills with the ability to confidently interact with clients, handle inquiries, and schedule appointments efficiently. Experienced in working in fast-paced environments and committed to delivering excellent customer experiences.

SEO Specialist (Freelance & Project-Based) - Pinoy SEO Training Program

(2025-09 - 2025-10)

• Conducted keyword research, intent mapping, and on-page SEO optimization to support content ranking for competitive search terms.
• Performed technical SEO audits using Screaming Frog and Google Search Console, identifying crawl, indexing, and performance issues.
• Optimized long-form blog and landing page content for search visibility, user intent, and conversion.
• Collaborated on content strategy, internal linking, and authority-building initiatives.
• Produced monthly SEO performance reports, translating analytics into actionable insights for local client

Customer Service Representative (B2B) - 724 Care

(2021 - 2022)

• Managed business-to-business (B2B) client inquiries and provided professional customer support through phone, email, and chat communication.
• Built and maintained strong relationships with clients by addressing concerns efficiently and delivering timely solutions.
• Coordinated with businesses regarding appointments, account concerns, and service-related inquiries.
• Demonstrated excellent communication, multitasking, and problem-solving skills in a fast-paced work environment.
• Maintained professionalism and high customer satisfaction while handling multiple accounts and client requests.

Working Scholar - University of Cebu – Lapu-Lapu and Mandaue

(2022 - 2025)

• Assisted with administrative and academic support tasks while pursuing education, demonstrating reliability and adaptability.

Bachelor of Secondary Education - Major in English - University of Cebu – Lapu-Lapu and Mandaue (2021 - 2025)