Cheenu Malig

Meta & TikTok Media Buyer | Creative Strategist | Lead Gen & Ecommerce

Talent

LucbanMember since September 26, 2026

Meta Ads & TikTok AdsLead generation: website leads & instant formsEcommerce & digital product salesABO testing, CBO scaling, retargetingCreative strategy & creative briefsOffer, audience & funnel testingMeta Pixel setup & tracking checksCTR, CPM, CPC, CPL, CPA, CAC, ROAS

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Meta Ads & TikTok AdsLead generation: website leads & instant formsEcommerce & digital product salesABO testing, CBO scaling, retargetingCreative strategy & creative briefs

About

Meta and TikTok media buyer and creative strategist with nearly 2 years in lead generation, ecommerce, and digital products. Currently the sole media buyer on 25+ US roofing and home improvement lead gen accounts, about $70K a month in spend. Sets targets from the client's numbers and diagnoses before changing anything.

Experience

Meta Media Buyer, Lead Generation at US Home Improvement Marketing Agency (under NDA) (Present)

Sole media buyer on 25+ US roofing, siding, and kitchen and bath accounts, managing about $70K a month in Meta spend.

Launch, monitor, and optimize lead campaigns for website leads and instant forms, using ABO to test and CBO to scale.
Judge every account on CPL and lead quality together, tracking leads through to submitted applications, not CPL alone.
Build every ad from a creative brief and test one angle across statics, collages, and UGC video on multiple accounts.
Diagnose CTR, CPM, delivery, and funnel drop offs before changing budgets or creative, and flag what to scale, fix, or pause.
Planned, launched, and scaled purchase campaigns, reaching PHP 1.2M monthly sales at about 4.1x ROAS.
Built ABO and CBO structures for testing, budget allocation, retargeting, and controlled scaling while protecting CPA and ROAS.
Researched competitors, customer pain points, offers, and angles to brief static ads, UGC videos, B roll, testimonials, and hooks.
Refreshed fatigued creatives and audiences to keep winning campaigns profitable as spend grew.
Diagnosed an ecommerce ROAS drop from 1.96x to 1.12x to the website, not the ads, after add to cart rate fell 52%.
Set lead gen KPI targets from client economics and made pause and scale calls on CAC, not CPL.
Ran a Meta readiness audit and a full market research pack carried through to a shoot ready UGC brief.

Meta & TikTok Media Buyer / Creative Strategist, Ecommerce & Digital Products at Freelance and Agency Clients (2024 – Present)

Planned, launched, and scaled purchase campaigns, reaching PHP 1.2M monthly sales at about 4.1x ROAS.
Built ABO and CBO structures for testing, budget allocation, retargeting, and controlled scaling while protecting CPA and ROAS.
Researched competitors, customer pain points, offers, and angles to brief static ads, UGC videos, B roll, testimonials, and hooks.
Refreshed fatigued creatives and audiences to keep winning campaigns profitable as spend grew.

FAMA Elite Training Case Studies at Facebook Ads Mastermind Academy PH (2026)

Training work with anonymized brands.

Diagnosed an ecommerce ROAS drop from 1.96x to 1.12x to the website, not the ads, after add to cart rate fell 52%.
Set lead gen KPI targets from client economics and made pause and scale calls on CAC, not CPL.
Ran a Meta readiness audit and a full market research pack carried through to a shoot ready UGC brief.

Customer Support, International Accounts at Telus International (2023-01 – 2025-01)

Handled US and UK customer inquiries and escalations, documented claims, and worked in CRM, insurance, and ride sharing systems. Built the clear, calm client communication brought to every account.