Cherry Ann Tolarba

Detail-oriented Data Research, Data Entry, and Lead Generation Specialist with 10+ years of BPO and remote work experience supporting lead sourcing, CRM data accuracy, web research, and spreadsheet management. Skilled at verifying business information, organizing client-ready data, improving data quality, and using AI-assisted workflows to complete high-volume tasks faster without compromising accuracy. Known for reliability, problem-solving, quality checking, and supporting team productivity in remote work environments.

Data Entry & Analysis / Research Specialist - Capella BPO, Inc. - Remote / Philippines

(2015)

• Research, verify, and organize business and contact information from web sources, LinkedIn, CRM records, directories, and online databases.
• Maintain accurate spreadsheets and CRM records by ensuring complete fields, consistent formatting, and reliable data quality.
• Source and qualify leads by identifying key decision-makers, company details, websites, contact information, and relevant business signals.
• Use Google Maps, online directories, social platforms, and scraping-assisted workflows to identify prospects that match client criteria.
• Review outputs for errors, duplicates, missing details, and inconsistencies while supporting team members with process guidance and quality standards.

Project Development Officer - Romac Agency Services - Angeles City, Pampanga, Philippines

(2012-03 - 2014-08)

• Managed project timelines, deliverables, and coordination tasks to keep activities aligned with client and operational requirements.
• Prepared and organized business research and supporting documents.
• Conducted business research and prospect identification to support outreach, development opportunities, and customer acquisition.
• Coordinated with vendors and internal contacts to confirm business details, labor practices, and compliance with company standards.
• Facilitated workshops, gathered user feedback, monitored project progress, and flagged risks requiring corrective action.

Customer Service Representative - Teletech Holdings, Inc. - City of San Fernando, Pampanga, Philippines

(2011-03 - 2011-10)

• Handled customer inquiries with professionalism, patience, and clear communication in a fast-paced support environment.
• Provided accurate information about products, services, account concerns, and company processes while maintaining service quality.
• Resolved concerns appropriately, and documented interactions for smooth follow-up.

Accounting Staff - Filipinas Pacific Rim Corp. - Legazpi City, Albay, Philippines

(2007-02 - 2007-10)

• Organized invoices, files, receipts, and accounting records to keep documentation complete, searchable, and audit-ready.
• Maintained clean and accurate filing systems, ensuring key documents were updated and easy to retrieve.
• Coordinated office supply requests and supported general administrative tasks to help streamline daily operations.

Bachelor of Arts - Political Science - Ligao Community College (2000 - 2004)