Christopher

Paid Ads Specialist with approximately two years of digital marketing experience, primarily focused on Meta Ads, campaign execution, and performance analysis. Experienced in supporting campaign setup, testing audiences and creatives, monitoring acquisition metrics, and preparing performance reports. Comfortable working with established processes, implementing approved campaign adjustments, and communicating account observations to support better advertising decisions.

Performance Marketer at HisHers Nutrition (Ovaflow PH) (2026-08 – 2026-09)

• Monitored Meta Ads and Shopee performance using spend, CPP, ROAS, CVR and AOV.
• Identified a 3.34-percentage-point conversion gap between single- and two-bottle offers.
• Prepared performance reports and prioritized recommendations to improve acquisition efficiency and conversion.

Creative Manager & Media Buyer (Contract) at DIY Book Nooks, Australia (2026-08 – 2026-09)

• Analyzed the customer journey from landing-page view through checkout, identifying friction related to product availability, landing-page relevance, and shipping communication.
• Developed a conversion recovery plan covering creative testing, product bundles, offer positioning, and clearer shipping incentives.
• Used funnel performance insights to recommend priorities beyond Meta Ads campaign optimization.

Digital Marketing Specialist at Poseidon Distribution OPC (Rundzee PH) (2026-03 – 2026-04)

• Managed Meta Ads campaigns for mobile app acquisition, testing audiences, creatives and messaging.
• Monitored cost per install and budget efficiency to evaluate campaign performance.
• Identified performance observations to guide subsequent campaign adjustments.

Junior Media Buyer at LVNA Digital (2025-12 – 2026-03)

• Supported Meta Ads campaign setup and audience targeting across acquisition campaigns.
• Monitored campaign performance and prepared reports to identify trends and potential optimization opportunities.
• Reviewed creative performance to support decisions on campaign improvements.

Administrative Associate at Excelerate Digital (2025-04 – 2026-01)

• Coordinated marketing workflows, documentation, reporting, and project follow-through for acquisition and retention initiatives.

Digital Marketing Associate at WeTrade Digital Ventures Inc. (2024-11 – 2025-04)

• Supported digital marketing for dropshipping brands, including campaign execution, reporting, customer acquisition, and retention activity.

Bachelor’s Degree in Secondary Education – Holy Cross of Davao College, Inc. (2023)