Kestrel Berroya
Amazon Ads Specialist
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About
Results-driven Amazon Ads PPC Specialist with 3+ years of hands-on experience managing paid media on Amazon for home & kitchen, apparel, and specialty e-commerce categories. Skilled at turning search term and keyword data into disciplined bid, budget, and negative-keyword decisions that consistently cut ACoS while growing sales. Comfortable owning the full PPC lifecycle — from keyword research and campaign structure through optimization, reporting, and cross-functional inventory and listing support.
Experience
Amazon Ads PPC Specialist at E-Commerce Industry (2023-10 – Present)
Category: Home & Kitchen
- Build and manage Sponsored Products, Brands, and Display campaigns on Amazon, aligning bids and budgets with ACoS/TACoS targets.
- Mine search term reports to expand converting keywords and continuously prune wasted spend through negative keyword harvesting.
- Analyze account and campaign performance trends weekly to drive data-backed bid, placement, and budget reallocation decisions.
- Produce detailed performance reports and account health summaries for stakeholders.
- Support inventory planning and listing optimization to keep top-performing keywords in stock and discoverable.
- Cut monthly ad spend while growing sales by 30% through tighter keyword targeting and bid discipline.
Amazon Ads PPC Specialist at E-Commerce Industry (2020-09 – 2023-10)
Category: Apparel & Accessories
- Reduced monthly ad spend while increasing sales by 35% through keyword refinement and bid optimization.
- Built and launched the PPC campaign strategy from scratch for new Amazon marketplaces (Mexico and Canada), including keyword research and localized campaign structure.
- Managed ongoing keyword research, campaign builds, and optimization across a growing apparel catalog.
Amazon Ads PPC Specialist at E-Commerce Industry (2020-01 – 2020-09)
Category: Cloth Diapers & Accessories
- Reduced ACoS from 40% to 25% through keyword bid management and search term optimization.
- Set up foundational PPC campaign structures and reporting for a new product category.
