Darlene Encinares

Senior Data Analyst at VIATECHNIK (2023-07 – Present)

Design and maintain interactive sales dashboards, manage Salesforce system updates, and analyze key sales KPIs to support strategic decision-making.

• Designs and maintains interactive sales dashboards both in Salesforce and PowerBI
• Serves as the primary Salesforce resource, managing system updates including fields, objects, page layouts, and configuration changes
• Automates sales processes in Salesforce using Flows, improving efficiency, data accuracy, and process consistency
• Monitors and analyzes key sales KPIs (pipeline health, conversion rates, OKR targets) to support strategic decision-making
• Delivers ad hoc analyses and executive-level reports to support leadership initiatives and revenue planning
• Partners with executive stakeholders to communicate insights, trends, and performance recommendations
• Ensures CRM data integrity through ongoing validation, optimization, and reporting enhancements

Data and Insights Analyst at 1GLOBAL (2019-10 – 2023-07)

Conducted data cleansing, generated insightful reports and dashboards, monitored wholesale costs, and provided strategic pricing analysis recommendations.

• Conducted data cleansing of Excel files and pdfs from different sources
• Generated insightful reports and developed user-friendly dashboards to present complex data in a clear and concise manner
• Monitored wholesale costs and provided change of steering recommendations based on pricing analysis
• Managed and updated company's wholesale agreements database and all knowledge management assets
• Collaborated cross-functionally with different departments to support projects and to evaluate potential deals, providing wholesale analysis on critical aspects such as forecasting, pricing, roaming rights, technology, and regulatory status
• Assessed change of steering requests and overall changes to the current set up

Senior Publishing Specialist at THOMSON REUTERS (2011-01 – 2019-10)

Analyzed data to generate quality reports, led process improvement initiatives, coached and mentored publishing specialists, and oversaw production and quality management.

• Analyzed data to generate quality reports and maintained quality and team dashboards
• Spearheaded brainstorming sessions and root cause analyses to identify and overcome bottlenecks
• Monitored process improvement initiatives and led and supported projects
• Monitored product status and coordinated with Attorney editors
• Fostered a culture of growth and development by coaching and mentoring publishing specialists and tracking their progress through timely and monthly feedback
• Oversaw production, quality, and training and ensured that products were delivered ahead of or on time
• Leveraged expertise in team workflow to review new hires' output and serve as a subject matter expert

Team Manager and Lead Tutor at Netsourcephil Inc. (2012-05 – 2014-04)

Copy Editor at PREDU (2010-05 – 2011-01)

College Instructor at Pres. Ramon Magsaysay State University (2009-06 – 2010-04)

Certification Program in Salesforce – Salesforce Trailheads (2024)

Online Course in Business Analytics – Harvard Business School (2022 – 2022)

BA in English Studies – University of the Philippines - Diliman (2005 – 2009)

Special Science Class – PRMSU, Zambales (2001 – 2005)