Kurt Kabakow

Senior CRM Consultant with 6+ years of experience delivering CRM and marketing automation solutions across APAC. Experienced in Salesforce Marketing Cloud, Braze, SQL, AMPscript, and Liquid, with expertise in lifecycle marketing, customer journeys, campaign execution, and stakeholder management. Proven ability to partner with enterprise clients to deliver scalable, data-driven customer engagement strategies.

Senior CRM Consultant at Ematic Solutions (2025-08 – Present)

Client Assignment: CRM Assistant Manager, Sephora APAC

• Lead end-to-end CRM delivery for regional and local marketing campaigns across email, push, in-app, and SMS channels.
• Partner with regional, local, and cross-functional stakeholders to translate business requirements into scalable CRM solutions and successfully execute complex, multi-market campaigns across APAC.
• Collaborate with creative, merchandising, and marketing teams to review, refine, and prepare campaign assets, ensuring brand consistency, technical accuracy, and deployment readiness across CRM channels.
• Leverage Salesforce Marketing Cloud, Braze, AMPscript, Liquid, SQL, and customer data to build dynamic, personalised customer experiences at scale.
• Optimize audience segmentation, automation, and campaign workflows to improve operational efficiency, campaign personalization, and execution quality.
• Conduct end-to-end QA to identify and resolve data, personalization, rendering, and deployment issues, ensuring accurate and high-quality campaign delivery.
• Drive process improvements by developing reusable templates, standardizing campaign workflows, and introducing automation that improves team efficiency and consistency.
• Analyze campaign performance and delivered actionable insights and recommendations to optimize future CRM campaigns, customer engagement, and marketing strategy.
• Manage multiple concurrent campaigns while consistently delivering high-quality work within tight deadlines.

Platform Consultant at Ematic Solutions (2023-08 – 2025-08)

• Consulted with enterprise and e-commerce clients to deliver CRM and marketing automation solutions across Salesforce Marketing Cloud, Braze, Klaviyo, Iterable, OneSignal, and other MarTech platforms.
• Partnered with cross-functional teams to deliver lifecycle, loyalty, and behavioural campaigns, automation workflows, and audience segmentation strategies aligned with business objectives.
• Provided strategic platform consulting and technical guidance to drive successful implementation, user adoption, and long-term platform scalability.
• Delivered client training, developed standard operating procedures (SOPs) and technical documentation, and enabled marketing teams to effectively leverage CRM platform capabilities.
• Advised clients on CRM best practices, including email deliverability, customer segmentation, campaign optimization, and multi-channel engagement across email, push notifications, and SMS.
• Served as a subject matter expert, collaborating with Customer Success Managers and Solutions Engineers to troubleshoot complex platform issues, resolve implementation challenges, and improve client outcomes.

Senior Customer Success Manager at Ematic Solutions (2020-08 – 2023-08)

• Served as a trusted advisor to e-commerce clients, providing strateggic CRM consulting on campaign optimization and marketing automation to maximize platform adoption and business outcomes.
• Built and maintained strong relationships with key stakeholders, aligning business objectives with CRM strategies and platform capabilities to drive long-term customer success.
• Conducted strategic business reviews, presenting performance insights and actionabnble recommendations to improve customer growth, engagement, and return on investment (ROI).
• Collaborated with product and technical teams to advocate for custome rneeds, translating feedback into product enhancements and improve user experiences.
• Drove customer retention and account growth by identifying renewal, upsell, and cross-sell opportunities while ensuring customers realized ongoing value from the platform.

Sales Coordinator at Rudolf Lietz (2019-04 – 2020-08)

• Managed end-to-end e-commerce operations across Lazada, Shopee, eBay, and Facebook Marketplace, ensuring accurate product listings and order fulfillment.
• Delivered an excellent customer service by managing inquiries, returns, and marketplace content while maintaining positive customer experience.
• Executed email marketing campaigns using Mailchimp and supported social media initiatives to increase customer engagement and brand visibility.
• Analyzed sales and inventory data using Microsoft Excel (PivotTables, VLOOKUP, and reporting tools) to support inventory planning, sales reporting, and business decision-making.

Bachelor of Science in Business Administration (Marketing Management) – Polytechnic University of the Philippines (2013 – 2017)