Don Mangente

Creative Director with 14+ years of experience driving business growth through high-impact campaigns, brand transformation, and conversion-focused digital experiences. Specializes in bridging creative storytelling with performance marketing, delivering measurable results across UX, CRO, and campaign ecosystems. Proven track record of transforming underperforming platforms into high-conversion assets through data-backed design and strategic execution.

Remote Digital Creative Director - Boost Media Group - USA

(2020-08)

• Lead creative strategy and execution for performance marketing campaigns across US-based clients
• Translate business goals into conversion-focused creative systems, including landing pages, ad creatives, and funnel experiences
• Collaborate with marketing and data teams to continuously optimize campaigns based on performance insights
• Drive improvements in creative workflows, increasing output quality and reducing turnaround time by two days
• Mentor cross-functional creatives, strengthening execution across copy, design, and UX

Creative Director - Leo Burnett Manila / WIC / HDI

(2011-01 - 2017-12)

• Directed integrated campaigns for global brands including Coca-Cola, Nestlé, and Philip Morris
• Played a key role in pitching and winning 8+ new business through high-impact campaign concepts (Honda Motorcycles, Tefal, Beka Cookware, and many others)
• Overhauled internal creative operations by expanding the team (2 to 5) and upgrading equipment, significantly reducing turnaround time and lifting overall output quality

Freelance Creative Director - Various Agencies (PH, AU, US)

(2018-01 - 2020-08)

• Partnered with agencies to deliver brand, UX, and campaign solutions across global markets
• Led concept development and execution for integrated campaigns across digital and traditional channels (IBM, Toyota, and many others)
• Built adaptable creative systems tailored to regional audiences and performance objectives