OPERATIONS MANAGER/AREA CHANNEL MANAGER - Value Chain Solutions, Inc. (Procter and Gamble Division) - ILOCOS AREA OPERATIONS
(2026-08)
High Frequency Stores Channel: Small/Medium/Large Accounts Segment; Drug Pharma Segment. Key Account Channel: Key Accounts – Supermarkets.
- Align HFS segment strategies with the General Sales Manager, Principal Representatives and Distribution Leadership Team.
- Coordinate execution plans with P&G Key Account Managers and Marketing & Sales Planning.
- Ensure seamless deployment of sales programs across all covered territories.
- Translate national initiatives into regional execution plans.
- Develop and execute annual and quarterly business plans.
- Analyze sales performance and identify business gaps.
- Create action plans to close performance gaps.
- Monitor daily, weekly and monthly business results.
- Recommend corrective actions to improve execution.
- Drive distribution targets.
- Improve visibility execution.
- Enhance shelving, display, merchandising and promotional compliance.
- Continuously review and update execution standards.
- Assess, coach and certify Distributor Sales Supervisors (DSS) and Distributor Salers Personnel (DSP).
- Conduct Train-the-Trainer sessions on sales fundamentals and execution excellence.
- Develop field coaching programs.
- Identify high potential employees for for succession planning.
- Share operational best practices across regions.
- Collaborate with P&G Key Account Managers in forecasting pipeline and bottom-up sales planning.
- Finalize sales allocation plans.
- Develop customer specific execution plans.
- Deploy sales fundamentals covering: Sales Goals, Conversion plans, Distribution Targets, Shelving, Display, Promotional programs.
- Ensure spending remains within approved budget percentage of net sales.
- Evaluate ROI of trade investments.
- Recommend budget reallocations to maximize business results.
- Responsible for leading the operational and commercial execution of the key Accounts channel across the assigned region. The role ensures alignment among Key account manager, key account sales team and internal support functions by Translating strategic business objectives in disciplined execution.
- Drives business growth through effective sales planning, execution of sales Fundamentals, performance management, capability development, budget Optimization and cross functional collaboration to achieve volume, distribution Visibility, profitability, and customer service objectives.
OPERATIONS MANAGER - ELLECARE HOUSEHOLD SUPPLIES TRADING - Ilocos Sur Area
(2023-06 - 2026-07)
Distributor for Ilocos Sur Area – Dito Telecoms, Inc.
- Order, store, and reliably deliver telco products—such as SIM cards, load cards, e-load wallets, mobile phones, and internet devices retailers and dealers.
- Visit partner stores and dealers regularly, maintain strong professional relationships, and handle partner concerns or supply issues.
- Meet assigned regional or channel sales quotas by promoting new promos, pushing volume goals, and expanding the retail network.
- Monitor warehouse stock levels daily, prevent product shortages, and track fast-moving or expired items.
- Report local market trends, consumer demand shifts, and competitor pricing strategies back to the main telco provider.
- Ensure all sales, distribution processes, and documentation strictly follow company rules, local commercial laws.
- Assess, coach and certify Distributor Sales Supervisors (DSS) and Distributor Salers Personnel (DSP).
- Conduct Train-the-Trainer sessions on sales fundamentals and execution excellence.
- Develop field coaching programs.
- Identify high potential employees for succession planning.
AREA MANAGER - NORTH LUZON OPERATIONS - PILIPINAS ALIBABA DISTRIBUTORS CORP. - North Luzon
(2018-09 - 2019-12)
FMCG Business Industry
- Develop and execute annual and quarterly business plans.
- Analyze sales performance and identify business gaps.
- Create action plans to close performance gaps.
- Monitor daily, weekly and monthly business results.
- Recommend corrective actions to improve execution.
- Drive distribution targets.
- Improve visibility execution.
- Enhance shelving, display, merchandising and promotional compliance.
- Continuously review and update execution standards.
- Assess, coach and certify Distributor Sales Supervisors (DSS) and Distributor Salers Personnel (DSP).
- Conduct Train-the-Trainer sessions on sales fundamentals and execution excellence.
- Develop field coaching programs.
- Identify high potential employees for succession planning.
- Share operational best practices across regions.
- Collaborate with management in forecasting pipeline and bottom-up sales planning.
- Finalize sales allocation plans.
- Develop customer specific execution plans.
- Deploy sales fundamentals covering: Sales Goals, Conversion plans, Distribution Targets, Shelving, Display, Promotional programs.
- Ensure spending remains within approved budget percentage of net sales.
- Evaluate ROI of trade investments.
- Recommend budget reallocations to maximize business results.
DISTRIBUTOR BUSINESS MANAGER - Smart Communications Inc - Ilocos Area
(2007 - 2018-06)
Sales and Distribution Department – Prepaid Group
- Maps assigned territory and channels to understand customer universe.
- Recommends and implements initiatives in priority channels to grow the business.
- Designs route-to-market model based on a territorial concept.
- Prescribes manpower and resources to maximize area and channel opportunities.
- Coordinates operational plans and initiatives to ensure timely execution of the annual business plan.
- Achieves volume, distribution, merchandising, pricing, coverage objective.
- Plans, manages, and monitors territory budgets to ensure efficient and effective spending.
- Leads distributor sourcing, onboarding and capacity planning.
- Designs distribution and profit models for distributor partners.
- Conducts joint business plans with distributor partners, simulating financial projections based on revenue, expenditure, and operational costs.
- Performs trade audits and recommends improvements.
- Develops key account and distributor business plans to strengthen company equity.
- Builds competencies of the distributor sales leadership team. (Training the Trainor)
- Conducts field training with distributor sales personnel. (DSP Cycle/BCP)
- Monitors distributor performance via Distributor Scorecard and ensures Compliance on Operational Gaps.
- Conducts business risk assessment and recommends corrective action for underperforming distributors.
- Maintains a succession plan with potential distributor replacements.
- Creates territory coverage plans aligned with VDMPC Standard Principles.
- Analyzes sales reports to identify opportunities based on KPIs.
- Delivers monthly sell-in, sell-out, penetration, and market share objectives.
- Ensures proper placement and distribution of new products.
Territory Sales Manager - Smart Communications Inc - Ilocos Area - Vigan Branch, Laoag Branch, Candon Branch, San Fernando Branch
(2001 - 2007)
- Branch Operations Management of Laoag, Vigan, Candon and San Fernando La union.
- Ensured store set-up is in compliance of the design as required by Retail Network.
- People development.
- Training.
- Postpaid Selling and Bills Payment.
- Meet monthly sales target.
- Implement Subscriber acquisition programs.
- Processing of Loyalty applications.
- Overall management of Store Operations.
- Completion, consolidation, and timely submission of reports and requirements.
- Monitoring postpaid delinquency.
- Adherence to policies, processes and brand standards of SMART.
- Develop programs to build walk in traffic.
Wireless Center Manager - Smart Communications Inc - Vigan Branch; Laoag Branch
(1999 - 2001)
Vigan Branch 1999, Laoag Branch, 2000-2001.
- Branch Management.
- Ensured store set-up is in compliance of the design as required by Retail Network.
- People Development Management.
- Overall management of Aftersales Operations.
- Repairs management.
- Complaints Management.
- Public Relations Management.
CUSTOMER CARE LEAD OFFICER - Smart Communications Inc - Laoag
(1998 - 1999)
CUSTOMER CARE OFFICER - Smart Communications Inc - Laoag
(1997 - 1998)
CREDIT AND COLLECTION OFFICER - Digitel - Vigan Branch
(1996 - 1997)
ACCOUNTING STAFF - UNIVET/SARIMANOK - BULACAN DEPOT
(1996 - 1996)
ACCOUNTANT1/SALES ADMIN OFFICER - TOYOTA PASONG TAMO, INC.
(1995 - 1995)
ACCOUNTING STAFF - PLDT RCB - MAKATI CITY
(1994 - 1994)
