Janica Cagulada

Results-driven Marketing and Communications professional with a proven track record in lead generation, digital marketing, sales support, public relations, and strategic communications. As an Education & Marketing Manager, I drive customer acquisition, manage marketing campaigns, create high-impact digital content, and support business growth through effective client engagement and brand promotion. Backed by extensive experience in government communications, partnership development, and project coordination, I have consistently earned promotions through performance and thrive in fast-paced environments where creativity, organization, and relationship-building drive success.

EDUCATION & MARKETING OFFICER at SHANNON FABRICS (2024-03 – 2026-09)

• Designed engaging digital marketing materials, including social media graphics, posters, flyers, banners, advertisements, and event promotional assets while maintaining brand consistency.
• Edit promotional videos, social media reels, product showcases, and event highlight videos using Canva, CapCut, VN Editor, Adobe Photoshop, and Adobe Creative Suite.
• Managed and optimized social media platforms through Meta Business Suite (Facebook and Instagram) and YouTube by scheduling content, publishing posts, monitoring engagement, and supporting event promotions.
• Assisted in planning and executing digital marketing campaigns to increase brand awareness, audience engagement, and event participation.
• Tracked social media performance, engagement metrics, and campaign effectiveness to support continuous improvement of marketing strategies.

SALES EXECUTIVE ASSISTANT at SHANNON FABRICS (2023-02 – 2024-02)

• Generated qualified leads through outbound prospecting, research, and relationship-building, identifying potential clients and creating new business opportunities using Nextiva, Outlook, Microsoft Teams, and Zoom.
• Contributed to revenue growth by coordinating with internal teams, maintaining accurate customer records, and supporting account management initiatives.
• Collaborated with the Sales Manager to follow up on identified leads, establish client connections, and facilitate product sales to prospective customers.
• Researched prospective clients and their businesses before outbound calls to personalize conversations, build rapport, and identify potential sales opportunities.
• Handled and processed customer orders through the company’s MOD2 system as part of the Sales Team, ensuring accurate order entry and timely coordination for order fulfillment

OFFLINE EVENT SPECIALIST at MIDEA CORPORATION - KING.PH (2025-07 – 2025-09)

• Developed and executed localized marketing activation strategies to increase brand awareness, customer engagement, and community participation across assigned territories.
• Created comprehensive project proposals (1 proposal every month) and activation plans, ensuring alignment with brand objectives, campaign goals, budgets, and local market needs.
• Planned, coordinated, and hosted barangay- and community-level events, managing logistics, vendor coordination, and on-site execution to deliver successful promotional campaigns.
• Managed activation budgets, including fund allocation, expense monitoring, procurement, and resource distribution while ensuring accurate documentation and cost efficiency.
• Built and maintained strong partnerships with Local Government Units (LGUs), community leaders, provincial stakeholders, and partner organizations to support marketing initiatives and event success.
• Monitored campaign performance, prepared post-event reports, and provided recommendations to improve future marketing activations and maximize return on investment (ROI).
• Ensured compliance with company policies, project timelines, and operational standards while delivering high-quality community engagement programs.

SOCIAL MARKETING OFFICER II at DEPARTMENT OF SOCIAL WELFARE AND DEVELOPMENT (2025-01 – 2025-06)

• Implemented the DSWD–Sustainable Livelihood Program (SLP) Advocacy and Communication Implementation Plan to strengthen public awareness and stakeholder engagement.
• Created compelling content for press releases, feature stories, newsletters, website articles, email campaigns, and social media platforms to effectively communicate program initiatives and success stories.
• Designed visually engaging infographics, promotional materials, social media graphics, and digital content using Canva and Adobe Photoshop.
• Managed official email and social media accounts such as Meta Business Suite and Instagram by planning content calendars, scheduling posts, responding to inquiries, and monitoring engagement through the FB analytics.
• Documented program accomplishments through photography, storytelling, and multimedia content to strengthen knowledge management and organizational visibility.

PROJECT DEVELOPMENT OFFICER II / PROVINCIAL PARTNERSHIP OFFICER at DEPARTMENT OF SOCIAL WELFARE AND DEVELOPMENT (2024-01 – 2024-12)

• Promoted within one year in recognition of strong performance, initiative, and contributions to partnership development and program implementation.
• Developed, managed, and strengthened strategic partnerships with government agencies, local government units (LGUs), private sector organizations, NGOs, and community stakeholders to support sustainable livelihood initiatives.
• Prepared the Provincial Local Livelihood Assets and Market Map by assessing local resources, identifying market opportunities, and mapping potential partners to support program planning and economic development.
• Conducted field visits, project monitoring, and spot-checks to evaluate the implementation, effectiveness, and compliance of partnership projects across assigned areas.
• Prepared monitoring reports, project evaluations, and actionable recommendations to improve partnership performance and project outcomes.
• Facilitated coordination meetings, stakeholder consultations, and partnership negotiations to establish and maintain productive working relationships.

ADMINISTRATIVE ASSISTANT II at DEPARTMENT OF SOCIAL WELFARE AND DEVELOPMENT (2023-05 – 2023-12)

• Promoted within 8 months in recognition of strong performance and reliability.
• Managed document filing, records management, and administrative documentation to ensure accurate and organized program records.
• Provided administrative support to Project Development Officers, Social Workers, and Program Coordinators by preparing reports, compiling documents, and assisting with field operations.
• Coordinated orientations, livelihood seminars, distributions, and program activities through effective logistical and clerical support.
• Prepared meeting minutes, maintained documentation, and tracked follow-up action items to ensure timely project implementation.

PUBLIC INFORMATION AND COMMUNICATION OFFICER at PROVINCIAL OFFICE OF THE GOVERNOR IN CAMIGUIN (2022-08 – 2023-04)

• Developed and published communication and promotional materials, including press releases, newsletters, social media content, brochures, and informational campaigns.
• Promoted government programs and services through strategic public information and communication initiatives to enhance public awareness and engagement and through media communication.
• Planned, coordinated, and hosted public events, community engagements, press briefings, and official program activities.
• Managed the provincial official email account, handling correspondence, inquiries, and dissemination of official communications.
• Coordinated with media partners, government agencies, and stakeholders to ensure consistent messaging and positive public relations.
• Created engaging visual content and promotional materials using digital design tools(canva & photoshop) to support advocacy and information campaigns.

START-UP BUSINESS INCUBATION PROGRAM at COUNCIL OF INFORMATION TECHNOLOGY & COMPUTING (2022-03 – 2022-04)

• Conceptualized and developed an innovative startup business idea from ideation to a practical, real-world solution.
• Collaborated with a multidisciplinary team to design and develop a software-based business solution addressing market needs.
• Conducted market research and validated business concepts to support product development and commercialization.
• Developed business models, marketing strategies, and investor-ready presentation materials.
• Presented and pitched the startup concept to potential clients, investors, and industry professionals, effectively communicating its value proposition and business potential.
• Strengthened skills in entrepreneurship, business development, product innovation, strategic planning, and presentation pitching.

ONLINE MARKETING MANAGER at BARANGAY NEW ZEALAND (2021-06 – 2021-08)

• Hosted and facilitated live online interviews, webinars, and virtual broadcasts to engage audiences and promote organizational initiatives.
• Served as co-host alongside senior management, ensuring smooth program flow and professional audience engagement.
• Coordinated with guest speakers by preparing and managing invitation letters, correspondence, and event communications.
• Designed visually engaging infographics, promotional graphics, and presentation materials for live broadcasts and digital campaigns.
• Assisted in planning, organizing, and executing live online events, ensuring seamless coordination before, during, and after each broadcast.

ADMINISTRATIVE STAFF at DEPARTMENT OF LABOR AND EMPLOYMENT (2016-11 – 2017-01)

• Managed official correspondence, including communication requests, permission letters, and other administrative documents.
• Prepared, edited, formatted, printed, and distributed official documents, reports, and office communications.
• Assisted in drafting and preparing speeches, talking points, and presentation materials for the Governor's official engagements.
• Composed and processed permission letters, memoranda, and other formal government correspondence.
• Coordinated meetings by preparing agendas, scheduling appointments, taking minutes, and following up on action items.
• Provided comprehensive administrative support, including records management, document filing, office coordination, and day-to-day operational assistance.
• Delivered confidential and time-sensitive documents to various government offices while ensuring accuracy and timely completion.
• Maintained organized filing systems and ensured the confidentiality of official records and communications.

MASTER’S DEGREE in PUBLIC ADMINISTRATION – Camiguin Polytechnic State College (2026-05)

BACHELOR’S DEGREE in TECHNOLOGY COMMUNICATION MANAGEMENT – University of Science and Technology of Southern Philippines (2022-08)

SECONDARY LEVEL in HUMANITIES AND SOCIAL SCIENCES – Fatima College of Camiguin (2018)