Jeelyn Beltran

Digital Product Manager and UX & Product Strategy Lead with 11 years of experience leading digital product initiatives across fintech, banking, and enterprise platforms. Began career in UI/UX Design and Software Engineering, handling both Front-End and Back-End development before advancing into leadership and product-focused roles. Experienced in product strategy, stakeholder management, Agile methodologies, sprint planning, and business requirements analysis.

Combines strong technical and design expertise to align business goals, user needs, and engineering execution, enabling teams to deliver scalable and impactful digital products.

IT Manager | Product Owner | UI/UX Engr. - Kita Agritech Corporation

(2023-10 - 2026-02)

• Own the product vision, strategy, and roadmap for key platforms including Trading Post Digitization, Marketplace with E-wallet, Credit Scoring Systems, and Bidding Applications.
• Drive end-to-end product lifecycle from ideation, requirements definition, development, to release and optimization.
• Lead backlog management, sprint planning, and prioritization to ensure alignment with business goals and timelines.
• Collaborate with executives and Board of Directors to align product initiatives with organizational strategy.
• Translate business needs into clear product requirements, user stories, and system workflows.
• Influence product decisions by balancing user experience, technical feasibility, and business impact.
• Lead cross-functional teams to deliver scalable and efficient solutions.
• Improve operational workflows and system efficiency through continuous product enhancements.

Product Owner | UX/UI Designer - Serino Systems, Inc.

(2022-04 - 2023-07)

• Led product ownership for enterprise systems including Retail Management (POS, KDS), School Management, and Payment Gateways.
• Defined product requirements, workflows, and feature specifications aligned with client and business needs.
• Managed product backlog and coordinated with development teams to ensure timely delivery.
• Coordinated closely with stakeholders, designers, and engineers to ensure product success.
• Contributed to usability and design improvements to enhance product adoption and efficiency.

UX/UI Designer - Manager II - BDO Unibank, Inc. - Information Technology Group | Experience Design Team

(2021-11 - 2022-03)

• Led end-to-end UX/UI design for both internal and customer-facing banking platforms, ensuring alignment with business goals and user needs.
• Collaborated with Experience Analysts and business stakeholders to define information architecture, user journeys, and UX strategies across multiple initiatives.
• Translated complex banking requirements into intuitive user flows, wireframes, high-fidelity designs, and interactive prototypes using Adobe XD.
• Ensured consistency and scalability by contributing to design standards and reusable UI components across projects.

UX/UI Designer (Software Engr. III) - Pointwest Innovations Corporation - Client: UnionBank of the Philippines

(2020-03 - 2021-11)

• Contributed to the Financial Supply Chain Ecosystem (FSCE), a key product under UnionBank's business portal.
• Defined user stories, workflows, and collaborated with product and engineering teams in agile delivery.
• Designed and delivered user interface (UI) solutions, including high-fidelity screens and prototypes aligned with product requirements.
• Supported product enhancements by aligning design solutions with business and user requirements.

Software Engr. III - Sykes Asia Inc.

(2019-11 - 2020-02)

Our team handled internal projects of Sykes Asia Inc. within an agile project management environment.

• Collaborated with business analysts to define user stories and translate requirements into design solutions.
• Created mockups and UI designs for selected projects to support usability and functionality.
• Developed and modified web systems using HTML, CSS, and ASP.NET.
• Utilized Git and Azure for version control and team collaboration.

UX/UI Designer - Blast Asia Inc. | Infinibizz Inc.

(2018-11 - 2019-11)

• Worked on both external and internal digital projects, delivering web and mobile solutions across various industries.
• Designed wireframes and high-fidelity mockups for web and mobile applications.
• Created digital assets including web banners and marketing materials.
• Developed and enhanced responsive websites using HTML, CSS, JavaScript, and Angular.
• Ensured cross-device compatibility and optimized user interface performance.
• Utilized Git for version control and collaboration with development teams.

Lead E-Learning Designer - Werkz Asia PTE. LTD

(2015-08 - 2018-09)

• Led the design and development of interactive learning platforms and digital educational content.
• Digitized book content into applications using HTML and CSS.
• Designed templates, posters, banners, and icons for various digital projects.
• Created engaging learning activities and interactive course content.
• Developed and populated interactive book pages, including JavaScript-based functionality.

On-the-Job Training (OJT) - Emerson Project Management - Engineering Department

(2014-10 - 2015-05)

• Performed system testing, maintenance, and networking support within the Engineering Department.
• Executed Microsoft security patches using virtual machines and batch processes.
• Managed virtual machine setup, cleanup, and checkpoint configurations.
• Installed and configured operating systems, including disk partitioning and environment setup.
• Deployed and configured DeltaV systems in both workgroup and domain environments.
• Set up and tested LAN connections, including cable crimping and network validation.
• Conducted Scheduled On-Site (SOS) testing, including system version checks and performance validation.
• Verified controllers, workstations, DeltaV SIS, and I/O subsystems to ensure operational readiness.

Service Crew (Working Student) - Jollibee Ortigas Roosevelt | Jollibee Eton Cyberpod QC | McDonald's San Juan

(2009-06 - 2012-06)

• Balanced academic responsibilities while working in fast-paced service environments.
• Developed strong customer service, communication, and time management skills.
• Handled customer interactions, order processing, and team coordination during peak hours.

Bachelor of Science - Information Technology - Polytechnic University of the Philippines (2010 - 2015)

Full Stack Development Coding Bootcamp - Tuitt Philippines (2018-08 - 2018-12)

High School - Computer Science - St John Bosco Institute of Art and Science (2009 - 2009)