Jesse Bueno

Sales Operations | Business Operations and Revenue Operations professional with 20+ years of experience supporting global organizations through operational management, CRM administration, reporting, forecasting, process improvement, data governance, and cross-functional collaboration.

Throughout my career, I have focused on helping organizations improve operational efficiency, increase visibility through reporting and analytics, optimize business processes, and support revenue growth initiatives. My experience includes Salesforce, HubSpot, Microsoft Dynamics 365, Power BI, reporting and dashboard development, KPI management, forecasting, workflow optimization, and CRM administration. I enjoy translating business strategy into scalable operational processes that help teams make better decisions and perform more effectively.

Technology Stack: Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Power BI, Microsoft Excel, Zoho Analytics, Zapier, Microsoft 365, Google Workspace, ClickUp, Monday.com, Microsoft Teams, Slack, Apollo, Clay, Clearbit, Clearout, SalesIntel, and Seamless.AI.

1. Nexon Asia Pacific

Sales Operations Lead | October 2025 – June 2026

Supported the Sales Operations function for the Asia-Pacific organization, working primarily with Australian-based teams and collaborating with global stakeholders.

Key responsibilities

• Supported the establishment and development of a newly formed Sales Operations function.

• Helped standardize operational workflows, documentation, reporting practices, and business processes.

• Monitored sales pipeline activities, operational KPIs, forecasting information, and performance reporting.

• Maintained CRM data quality, governance, and workflow improvements across Microsoft Dynamics 365 and Sales Hub.

• Worked with Performio for sales compensation-related processes and reporting.

• Supported business reporting and performance visibility through Power BI.

• Collaborated with Sales, Finance, Global Operations, and Sales Enablement teams.

• Supported quotation and deal processes, including coordination between Sales representatives, Deal Desk/Bid teams, Business Operations, Finance, and Legal.

• Assisted with onboarding, knowledge transfer, and process documentation.

• Supported the adoption and improvement of sales technology and integrated business platforms.

Key strengths demonstrated: Sales Operations establishment, CRM governance, cross-functional coordination, reporting, workflow standardization, and operational support.

• SalesRoads

Assistant Director of Sales Operations | February 2019 – January 2024

Promoted from Sales Operations Assistant Manager to Assistant Director, supporting a rapidly growing US-based sales organization.

The company grew from approximately 30 employees when you joined to around 150 employees during your tenure.

Key responsibilities

• Supported the operational performance of approximately 70–100 Sales Development Representatives and Account Executives.

• Supported more than 150 CRM users across the organization.

• Managed and supported CRM platforms, particularly Salesforce and HubSpot.

• Oversaw CRM data integrity, lead management, routing, mapping, user access, and database hygiene.

• Developed dashboards and management reports to monitor productivity, performance, and operational KPIs.

• Supported sales forecasting and pipeline reporting.

• Managed sales commission tracking and related operational reporting.

• Worked with executive leadership, Sales, HR, and Operations to improve business processes.

• Collaborated with HR and Operations on recruitment coordination and workforce-related processes.

• Supported sales enablement, training materials, process documentation, and user adoption.

• Identified workflow inefficiencies and implemented improvements to increase productivity.

• Managed CRM licenses, user requirements, system configuration coordination, and operational technology needs.

• Explored automation and data enrichment solutions to improve efficiency.

Technology and platforms

• Salesforce

• HubSpot

• Apollo

• Clearbit / Clearout

• SalesIntel

• Seamless.AI

• Clay

• Zapier

• Microsoft Excel

Key achievements

• Contributed to a 15% increase in team productivity through workflow optimization and CRM improvements.

• Improved forecasting accuracy by approximately 20% through stronger reporting and data-quality practices.

• Supported operational scaling as the organization expanded.

• Received multiple Core Values Champion Awards (2017–2023).

• Received the Leadership Excellence Award (2024).

3. SalesRoads

Sales Operations Assistant Manager | February 2014 – February 2019

Started in a management support role and developed the operational foundation that eventually led to your promotion to Assistant Director.

Key responsibilities

• Supported day-to-day sales operations and administrative functions.

• Maintained CRM databases, records, reporting, and user information.

• Supported Salesforce and HubSpot administration.

• Monitored sales activity, productivity, and operational performance.

• Prepared reports and dashboards for management review.

• Maintained lead routing, data quality, and CRM workflows.

• Identified process gaps and coordinated corrective actions.

• Developed SOPs, training documentation, and operational guidelines.

• Supported sales representatives and management with CRM-related concerns.

• Collaborated with Sales and Operations leadership on process improvements.

• Assisted with commission tracking and reporting.

• Supported recruitment coordination with HR and Operations.

Key contribution: Established a strong operational foundation in CRM management, reporting, sales support, process optimization, and performance monitoring.

• VXI Global Solutions

Call Quality Analyst | January 2013 – January 2014

Worked in a call quality and customer service monitoring environment.

Key responsibilities

• Evaluated customer interactions and service delivery quality.

• Supported quality monitoring and assessment of customer service calls.

• Helped identify opportunities to improve service consistency and customer interaction standards.

• Contributed to maintaining service quality through call evaluation.

Key strengths demonstrated: Quality assurance, service evaluation, attention to detail, and customer experience monitoring.

• United Airlines

Service Director / Training Manager | January 2010 – January 2013

Held service leadership and training responsibilities in an international airline customer service environment.

Key responsibilities

• Supported customer service operations and service delivery standards.

• Provided leadership and operational guidance to service personnel.

• Supported employee training, development, and knowledge improvement.

• Reinforced service quality and consistent execution of operational procedures.

• Helped address service-related challenges in a fast-paced aviation environment.

• Applied customer-focused judgment and service recovery principles.

Key strengths demonstrated: Customer service leadership, training management, employee development, operational consistency, and service delivery.

• Lufthansa Cargo

Cargo Logistics Officer | January 2008 – January 2010

Worked in an international air cargo logistics environment.

Key responsibilities

• Supported cargo logistics operations and coordination.

• Assisted with operational and service-related processes.

• Coordinated logistics activities and information required for cargo operations.

• Supported communication and coordination within an international aviation environment.

Key strengths demonstrated: Logistics coordination, operational support, service processes, and cross-functional communication.

• United Airlines

Training Manager | January 2003 – January 2008

Progressed from frontline customer service into training management.

Key responsibilities

• Supported employee training and development.

• Helped employees develop customer service knowledge and operational competencies.

• Supported training programs and learning activities.

• Reinforced airline service standards, procedures, and operational guidelines.

• Helped maintain consistency in customer service delivery.

• Supported employee readiness and knowledge development.

Key strengths demonstrated: Training leadership, employee development, coaching, service standards, and knowledge management.

• United Airlines

Sales Reservation Specialist | January 1999 – January 2003

Started your professional career in airline customer service and reservations.

Key responsibilities

• Handled airline ticket reservations and passenger booking requests.

• Assisted customers with hotel accommodations and car rental arrangements.

• Processed flight upgrades, including Economy Plus seating and additional-legroom options.

• Assisted passengers with seat assignments and seating-related requests.

• Coordinated special service requests, including in-flight meals.

• Assisted passengers requiring wheelchair assistance.

• Handled unaccompanied minor service arrangements.

• Provided customer support, booking assistance, and service recovery.

• Responded to passenger inquiries and helped resolve reservation-related concerns.

Key strengths demonstrated: Customer service, reservations management, problem-solving, customer communication, and service recovery.

Bachelor Of Science in Business Administration (1993-06 – 1997-10)

Six Sigma Black Belt – Six Sigma PH (2014-10 – 2014-10)