John Mark Faminial

Results-driven Sales and Commercial Operations Leader with over 12 years of experience in sales management and business development. Proven success in managing substantial business portfolios and driving market penetration, with a robust record of optimizing sales strategies to deliver measurable commercial results.

Senior Area Planning Supervisor - PMFTC Inc. (Philip Morris International)

(2026-08 - 2026-10)

• Led a 12-member area planning organization that supported effective commercial operations, driving achievement of business performance across South Luzon.
• Spearheaded execution initiatives that enhanced salesforce effectiveness and operational discipline, aligning with organizational commercial objectives.
• Conducted in-depth market and sales performance analysis, identifying business opportunities and implementing strategic interventions to boost sales.
• Coordinated with field teams and cross-functional stakeholders to optimize retail execution, enhance product availability, and adhere to pricing and merchandising standards.

Sales and Commercial Operations Associate Manager - Avida Land Corp. (An Ayala Land Company)

(2025-01 - 2026-07)

• Managed a ₱9.8-billion multi-territory business portfolio, driving sales performance and aligning commercial execution strategies across South Luzon.
• Directed comprehensive sales operations and performance monitoring initiatives to support revenue generation and propel business growth.
• Collaborated with internal stakeholders to align sales strategies and marketing initiatives with overarching organizational objectives.
• Analyzed sales performance metrics and market developments, generating insights that supported management decisions and improved operational effectiveness.

Sales Group Head - Avida Land Corp. (An Ayala Land Company)

(2019-01 - 2024-12)

• Led a sales organization of up to 25 Sales Managers and over 70 Sales Consultants, fostering accountability and performance-driven teams focused on business targets.
• Developed and executed sales strategies that significantly strengthened market penetration, customer acquisition, and revenue generation across South Luzon.
• Achieved a 30% improvement in sales conversion rates through targeted sales programs, capability development, and enhanced salesforce productivity.
• Recruited, trained, and developed sales leaders and consultants, thereby strengthening organizational capabilities and boosting overall team performance.
• Established and nurtured strategic partnerships with brokers and external sales organizations to extend market reach and create additional sales opportunities.

Market Activation Specialist - Avida Land Corp. (An Ayala Land Company)

(2014-02 - 2018-12)

• Developed and implemented strategic market activation and trade initiatives that bolstered brand presence and generated quality customer leads.
• Conducted market research and competitive analysis, refining marketing activation strategies to better align with customer opportunities.
• Coordinated with sales and marketing teams to execute effective promotional campaigns and enhance customer engagement activities.
• Cultivated strong relationships with brokers and sales partners, significantly enhancing market presence and identifying new business opportunities.

Master in Business Administration (MBA) - Marketing Management - De La Salle University – Manila (2026-06)

Bachelor of Science in Business Administration - De La Salle University – Manila (2013-04)