E-Commerce Manager - WASSER GLOBAL ENTERPRISE - Pasay City
(2023-08 - 2026-05)
- Driving the sales performance of the e-commerce platform
- Managing and executing promotional campaigns
- Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
- Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment
- Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance
E-Commerce Manager - WORLD CLASS CONCEPTS CORP. - Pasay City
(2021-01 - 2023-12)
- Developing and executing e-commerce strategies to drive online sales and enhance the customer experience
- Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management
- Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes
- Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction
- Implementing digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales
- Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns
Merchandising and Marketing Head - BABABEAR CORPORATION - Quezon City
(2021-01 - 2021-11)
- Responsible for sales forecasts and marketing plans for CEO stores and four online stores in the Philippines
- Categories ranged were Home and Living, Stationary and Supplies, Footwear
- Oversaw pricing, merchandise selection and visual merchandising
- Creating and implementation of all marketing promotions
- Planning and forecasting on buying merchandise
Merchandising and Category Buyer - GOLDNINES INTERNATIONAL CO. LTD. - Manila
(2017-01 - 2020-12)
- Responsible for delivering category targets on sales
- Buying proper merchandise at the right price, quantity and terms
- Monitor and analyze stock levels
- Evaluate new items and vendors for the approval of the Division Merchandising Manager and Merchandising Director
Business Development Officer - TOPTRASSE GLOBAL INC. - San Juan City
(2015-01 - 2017-12)
- Leading the charge on market research plans to identify new opportunities
- Working with executives to implement marketing strategies and new opportunities
- Encouraging new and existing clients by creating and improving proposals
- Tracking expenses and maintaining the company budget
- Ensuring that the company meets revenue targets
- Providing training and mentoring to other members of the team
Marketing Officer - BELEXIS CONCEPT INC. - Mandaluyong City
(2011-01 - 2015-12)
- Managing and developing marketing campaigns
- Researching and analyzing data to identify and define audiences
- Conducting promotional activities
- Organizing and distributing financial and statistical information
- Overseeing campaigns on social media
- Evaluating the effectiveness of campaigns
- Reporting on trends and statistics across all digital media platforms
Management Information System Officer (MIS) - PARCO SELECTION - Quezon City
(2010-01 - 2011-12)
- Designing, monitoring, analyzing, and troubleshooting IT systems
- Interpreting briefs and developing IT systems that meet all specifications and cost requirements
- Assisting with training and onboarding processes
