E-Commerce Manager at WASSER GLOBAL ENTERPRISE (2023-08 – 2026-05)
- Developing and executing e-commerce strategies to drive online sales and enhance the customer experience.
- Managing the day-to-day operations of the e-commerce platform, including product listings, pricing, promotions, and inventory management.
- Collaborating with cross-functional teams, including marketing, product, logistics, and IT, to ensure smooth e-commerce processes.
- Monitoring and analysing key performance indicators (KPIs) such as traffic, conversion rates, sales, and customer satisfaction.
- Implementing digital marketing initiatives, such as SEO, SEM, email marketing, and social media, to drive traffic and sales.
- Track and report e-commerce performance, including sales, conversion rates, and ROI on digital marketing campaigns.
E-Commerce Manager at WORLD CLASS CONCEPTS CORP. (2021 – 2023)
- Driving the sales performance of the e-commerce platform
- Managing and executing promotional campaigns
- Providing insights on customer shopping trends to support assortment selection and identify assortment gaps
- Ensuring good customer service by addressing and ensuring the timely resolution of customer issues or comments
- Working closely with demand planning and warehousing teams in order to ensure smooth order fulfillment
- Providing analysis and reporting on metrics such as weekly/monthly sales by department, new product sell-through and offer code performance
Merchandising and Marketing Head at BABABEAR CORPORATION (2021-01 – 2021-11)
- Responsible for sales forecasts and marketing plans for CEO stores and four online stores in the Philippines.
- Categories ranged were Home and Living, Stationary and Supplies, Footwear.
- Oversaw pricing, merchandise selection and visual merchandising.
- Creating and implementation of all marketing promotions.
- Planning and forecasting on buying merchandise.
Merchandising and Category Buyer at GOLDNINES INTERNATIONAL CO. LTD. (2017 – 2020)
- Responsible for delivering category targets on sales.
- Buying proper merchandise at the right price, quantity and terms
- Monitor and analyze stock levels
- Evaluate new items and vendors for the approval of the Division Merchandising Manager and Merchandising Director
Business Development Officer at TOPTRASSE GLOBAL INC. (2015 – 2017)
- Leading the charge on market research plans to identify new opportunities
- Working with executives to implement marketing strategies and new opportunities
- Encouraging new and existing clients by creating and improving proposals
- Tracking expenses and maintaining the company budget
- Ensuring that the company meets revenue targets
- Providing training and mentoring to other members of the team
Marketing Officer at BELEXIS CONCEPT INC. (2011 – 2015)
- Managing and developing marketing campaigns.
- Researching and analyzing data to identify and define audiences.
- Conducting promotional activities.
- Organizing and distributing financial and statistical information.
- Overseeing campaigns on social media.
- Evaluating the effectiveness of campaigns.
- Reporting on trends and statistics across all digital media platforms.
Management Information System Officer (MIS) at PARCO SELECTION (2010 – 2011)
- Designing, monitoring, analyzing, and troubleshooting IT systems.
- Interpreting briefs and developing IT systems that meet all specifications and cost requirements.
- Assisting with training and onboarding processes.
