Josh Lee Catallo

Creative Copywriter rooted in creative direction, concept writing, and consumer psychology. Skilled at building distinct brand angles and content strategies for direct-response, paid ads, and email copywriting. Adept at translating complex audience insights into compelling big ideas, persuasive landing pages, and multi-channel scripts that engage users and drive measurable business action.

Creative Copywriting Head - Ctrl+B Advertising Agency

(2026-03)

• Led a team of student copywriters, setting the creative direction and managing content workflows for multi-channel campaigns.
• Acted as the dedicated Copywriting Head for the agency's primary client account, a local coffee shop in Cavite.
• Directed the messaging strategy and organic social media copy to drive local engagement and foot traffic.

Creatives & Copywriting Head - ABANTRES

(2023-08 - 2024-07)

• Led strategic ideation for block-wide visual and copy projects, setting the creative vision while delegating graphic design execution.
• Acted as the dedicated Copywriting Head for the academic block, managing content workflows for major class initiatives and social media.
• Directed the messaging strategy and organic social media copy to drive student engagement and participation.

Bachelor - Advertising and Public Relations - Polytechnic University of the Philippines, Main Campus (2023-08)