Rossyvett Narvaez

I’m a Journalism graduate with years of experience in copywriting, e-commerce, and digital marketing. I have managed high-volume product listings, written engaging product descriptions, and adapting copy to different brand voices. I’m detail-oriented, collaborative, and skilled in working with structured workflows, and large volumes of content. I’m passionate about fashion, beauty, and content that connects brands with their audiences.

Content Writer, Marketing-Production Department at ZALORA MCX (2025-08 – 2026-01)

• Managed high-volume digital product listings for Australian clients, contributing over 1,800 SKUs while maintaining accuracy, consistency, and brand standards.
• Wrote descriptive product copy based on product details, key features, specifications, and fashion and beauty trends, adapting content to align with distinct brand voices.
• Applied technical writing skills to accurately format, categorize, and input product information within CMS workflows, ensuring complete and error-free listings.
• Collaborated with merchandising and digital teams to streamline content workflows and meet strict turnaround times during high-volume campaign periods.
• Reviewed and proofread product content to ensure accuracy, clarity, consistency, and adherence to established brand and content guidelines.
• Adapted tone, messaging, and copy across multiple brands, translating individual brand identities and marketing objectives into clear, engaging product descriptions.
• Interpreted and organized product information from various sources to create customer-focused copy that supported brand presentation and conversion.

Copywriter and VA (Full-time Working Student) at UMKY LTD (2022-10 – 2023-12)

• Worked from home as product copywriting expert, produced SEO and A+ content articles
• Created product listings for UMKY Toys and data entries for Amazon
• Wrote engaging and conversion-focused product copy, optimizing content for SEO and Amazon A+ standards.
• Conducted keyword research to improve product visibility and drive organic traffic.
• Created detailed product listings, ensuring accurate specifications and compelling descriptions.
• Assisted in coordinating content schedules, tracking deadlines, and ensuring timely uploads.
• Collaborated with the marketing team to analyze content performance and refine strategies.
• Provided administrative support, including email correspondence and task management.

Internships

Social Media Manager at Magic 89.9 (2025-03 – 2025-07)

• Designed multimedia promotional graphics that drove high engagement across social media platforms.
• Planned, scheduled, and pitched content ideas in advance to ensure smooth workflow and timely campaign execution.
• Managed multiple PR pub mats and multimedia deliverables simultaneously, consistently meeting tight broadcast and campaign deadlines.
• Collaborated with creatives, DJs, and marketing staff to align content with brand voice and current trends.
• Monitored trending topics and audience behavior to produce timely, platform-relevant content.
• Assisted in coordinating social media rollouts for on-air promotions and special events.
• Adapted copy and visuals to suit different digital platforms (Facebook, Instagram, etc.).

Multimedia Reporter at Pinoy Weekly (2024-10 – 2025-01)

• Produced multimedia content (photo, video, captions) for digital and print publication, contributing to well-researched feature stories on sectoral issues.
• Enhanced proactiveness through conducting fieldwork, attending events, and doing one-on-one political interviews to produce well-researched and engaging articles.
• Covered sectoral beats focusing on labor and migrant issues, ensuring accurate and impactful reporting on underrepresented communities.
• Captured multimedia materials, including photos and videos, and crafted captions to complement stories for online and print publication.
• Conducted fieldwork, attended events, and interviews to produce well-researched and engaging feature articles.
• Participated actively in editorial discussions for content ideas and journalism workshops, enhancing reporting skills and deepening knowledge of political and social issues.

Bachelor of Arts in Journalism – POLYTECHNIC UNIVERSITY OF THE PHILIPPINES - MAIN (2021 – 2025)

Academic Track in Humanities and Social Sciences (HUMSS) Strand – SAINT BENILDE INTERNATIONAL SCHOOL (2019 – 2021)

Junior High School – SAINT JEROME INTEGRATED SCHOOL OF CABUYAO (2016 – 2019)