Rossyvett Narvaez

Content Writer, Marketing-Production Department at ZALORA MCX (2025-08 – 2026-01)

Managed high-volume digital product listings for Australian clients, contributing over 1,800 SKUs while maintaining accuracy, consistency, and brand standards.
Wrote descriptive product copy based on product details, key features, specifications, and fashion and beauty trends, adapting content to align with distinct brand voices.
Applied technical writing skills to accurately format, categorize, and input product information within CMS workflows, ensuring complete and error-free listings.
Collaborated with merchandising and digital teams to streamline content workflows and meet strict turnaround times during high-volume campaign periods.
Reviewed and proofread product content to ensure accuracy, clarity, consistency, and adherence to established brand and content guidelines.
Adapted tone, messaging, and copy across multiple brands, translating individual brand identities and marketing objectives into clear, engaging product descriptions.
Interpreted and organized product information from various sources to create customer-focused copy that supported brand presentation and conversion.

Copywriter and VA (Full-time Working Student) at UMKY LTD (2022-10 – 2023-12)

Worked from home as product copywriting expert, produced SEO and A+ content articles
Created product listings for UMKY Toys and data entries for Amazon
Wrote engaging and conversion-focused product copy, optimizing content for SEO and Amazon A+ standards.
Conducted keyword research to improve product visibility and drive organic traffic.
Created detailed product listings, ensuring accurate specifications and compelling descriptions.
Assisted in coordinating content schedules, tracking deadlines, and ensuring timely uploads.
Collaborated with the marketing team to analyze content performance and refine strategies.
Provided administrative support, including email correspondence and task management.

Social Media Manager at Magic 89.9 (2025-03 – 2025-07)

Designed multimedia promotional graphics that drove high engagement across social media platforms.
Planned, scheduled, and pitched content ideas in advance to ensure smooth workflow and timely campaign execution.
Managed multiple PR pub mats and multimedia deliverables simultaneously, consistently meeting tight broadcast and campaign deadlines.
Collaborated with creatives, DJs, and marketing staff to align content with brand voice and current trends.
Monitored trending topics and audience behavior to produce timely, platform-relevant content.
Assisted in coordinating social media rollouts for on-air promotions and special events.
Adapted copy and visuals to suit different digital platforms (Facebook, Instagram, etc.).

Multimedia Reporter at Pinoy Weekly (2024-10 – 2025-01)

Produced multimedia content (photo, video, captions) for digital and print publication, contributing to well-researched feature stories on sectoral issues.
Enhanced proactiveness through conducting fieldwork, attending events, and doing one-on-one political interviews to produce well-researched and engaging articles.
Covered sectoral beats focusing on labor and migrant issues, ensuring accurate and impactful reporting on underrepresented communities.
Captured multimedia materials, including photos and videos, and crafted captions to complement stories for online and print publication.
Conducted fieldwork, attended events, and interviews to produce well-researched and engaging feature articles.
Participated actively in editorial discussions for content ideas and journalism workshops, enhancing reporting skills and deepening knowledge of political and social issues.

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