Kate Margallo

Spearheaded SEO recovery efforts following a Google core update through technical audits, content optimization, and strategic on-page improvements. Increased SEO-driven listings and conversions by 60% through keyword optimization, content enhancement, and search performance strategies. Scaled monthly organic traffic from 30,000 to 100,000 visitors by improving content relevance, keyword targeting, and site performance.

SEO Executive - SHIPLY LTD. - Remote

(2025-07)

• Spearheaded SEO recovery efforts following a Google core update through technical audits, content optimization, and strategic on-page improvements.
• Increased SEO-driven listings and conversions by 60% through keyword optimization, content enhancement, and search performance strategies.
• Scaled monthly organic traffic from 30,000 to 100,000 visitors by improving content relevance, keyword targeting, and site performance.
• Increased Domain Rating (DR) through targeted backlink acquisition, digital PR outreach, and authority-building campaigns

Part-Time Content Writer - WOWVISIBLE - Remote

(2025-08)

• Created SEO-optimized blog articles to improve search engine rankings and drive organic traffic
• Wrote and Google Business Profile (GBP) posts to increase local visibility and customer engagement
• Managed and created content for social media platforms, including captions, promotional posts, and campaign materials
• Designed marketing graphics and visual content for social media, blogs, and digital campaign

Senior Website Content Specialist - WEB2.PH (PROWEAVER) - Cebu City, Cebu

(2022-06 - 2025-06)

• Created and managed SEO-optimized website content and blog articles to improve organic search visibility
• Conducted keyword research and implemented on-page SEO best practices
• Proofread and edited content for grammar, clarity, accuracy, brand consistency, and SEO compliance before publication
• Trained and onboarded new content writers on writing standards, SEO guidelines, and company style guides

Social Media Manager - FRANCESCO VETERINARY CLINIC - Remote

(2021-04 - 2025-04)

• Developed and managed social media content calendars, ensuring consistent, on-brand posting across multiple platforms
• Designed high-quality graphics and marketing assets that increased audience engagement and strengthened brand identity
• Monitored social media performance, analyzed key metrics, and optimized content strategies to improve reach, engagement, and overall campaign effectiveness

Bachelor of Arts - Political Science - SOUTHWESTERN UNIVERSITY PHINMA (2019 - 2023)

Senior High School - Science, Technology, Engineering, & Mathematics - VISAYAS STATE UNIVERSITY INTEGRATED HIGH SCHOOL (2017 - 2018)