Kathrina Marcelino

A creative-minded production professional who knows how to turn ideas into well-executed campaigns. Experienced in guiding projects from concept to final output while translating marketing goals into clear, structured production plans. Thrives in fast-paced environments, leading teams with accountability, collaboration, and a focus on delivering high-quality work efficiently.

Videographer | Photographer | Editor at Independent Creative (2025-01 – Present)

Videographer & Video Editor at Zigzag Creatives (2025-01 – Present)

• Collaborate closely with the creative team to conceptualize, produce, and edit high-quality video content for brands and marketing campaigns.
• Support both on-site productions and post-production workflows, ensuring timely delivery while maintaining creative and technical standards.

Freelance Videographer, Photographer & Video Editor at Independent Creative (2025-01 – Present)

• Produce photo and video content for commercial campaigns, branded content, and digital media across various industries.
• Manage projects from planning and shooting to editing and final delivery, tailoring each output to the client's creative vision and marketing goals.
• Selected projects include: Ollie, Selecta (Father's Day Campaign), FP Trading Podcast, Various lifestyle, corporate, and social media content productions.
• Produce and edit short-form and long-form video content for a growing influencer, collaborating closely on creative direction, storytelling, and visual execution while managing projects from shoot to final edit.

Senior Production Specialist at Skyrocket Studios PH Inc (2025-05 – 2026-04)

• Directed and supervised production teams during shoots, ensuring alignment with creative vision while maintaining efficiency and time management.
• Implemented structured production planning systems such shot lists, equipment log sheets, incident reports, assets database, production inventory, and editing in/out forms, improving operational efficiency and accountability.
• Delivered lifestyle, product, and campaign assets that supported multi-platform launches for brands like Yellow Cab Pizza, Atalli Bags, ING, and Go Go Xpress.
• Collaborated cross-functionally with creatives and producers to conceptualize and develop video content aligned with brand strategy and campaign objectives.
• Ensured adherence to SOPs, production standards, and brand guidelines during client-facing shoots.

Production Specialist at Skyrocket Studios PH Inc (2023-01 – 2025-04)

• Led/supported the team through conception to creation.
• Produced and edited TikTok videos, MVPS demo reels, SDEs, highlight videos.
• Edited and co-produced the company's podcast (2 eps).
• Provide great insights (visual content) to the team's ideation process—storyboard, content calendar, Tiktok, hero execution proposals for clients.
• Photographer/Videographer for various events, photoshoot, commercial shoot, TikTok content, brand assets.
• Photo/Video editor for client's brand assets.
• Assistant director for Cheers' Cheers to Happymess, Marie France's For Every Body, GoGo Xpress' Go Go Lang! digital ad campaigns.

Associate Multimedia Artist at Skyrocket Studios PH Inc (2022-05 – 2023-01)

• Conceptualized visuals based on requirements/brief.
• Brainstormed and produced brand identity, brand persona, mood board, and key visuals for client pitches.
• Created a wide range of graphics and layouts for product illustrations, content calendars for social media, and GDN.
• Collaborated with fellow designers to develop new approaches for creating more-expressive graphics for the company.

Graphic Designer | Marketing Assistant at MOs Design | MO_Space (2018-02 – 2022-01)

• Photographer for store layout, artworks for price lists, gallery openings.
• Videographer for gallery openings.
• Edited artworks.
• Performs tasks for specific campaigns as needed such as preparation of campaign price list and price presentations, digital and small-scale print collaterals, and implements the digital marketing relative to update the company's website for the following: Homepage, Brand page, microsite or campaign collection, and newsletters.
• Implements digital marketing through monthly newsletters for the company's various furniture brands using Mailchimp and uploads social media content using Falcon, Marketing salesforce, and Facelift cloud.
• Prepares digital and small-scale print collaterals as needed for digital ads, POPs, standees, product layout, and other company brands.

– Sta. Catalina College (2003 – 2013)

Bachelor of Fine Arts in Advertising – Far Eastern University Manila (2013 – 2017)