Kelly Visco

Brand and omni-channel manager with nearly six years building and scaling a Philippine lifestyle retail brand across digital, retail, e-commerce, and franchise channels. Owns brand strategy and positioning, integrated marketing campaigns, and product launches, with a track record of keeping messaging consistent across every customer touchpoint. Experienced in brand partnerships, budget ownership, and leading cross-functional teams against performance targets.

Brand Manager and E-Commerce Head at TALA by Kyla (2021-01 – 2026-01)

Longest-tenured member of the team, holding progressive, overlapping roles across brand, e-commerce, retail, and franchise over nearly six years.

• Led brand strategy and positioning for a lifestyle jewelry and accessories brand across its full retail and digital footprint, keeping messaging consistent across e-commerce, physical stores, and social channels.
• Planned and executed integrated marketing campaigns and product launches, including physical store activations with a wide network of influencers.
• Built and managed brand partnerships, including multiple collaborations, licensed product launches, and co-branding activations with local brands.
• Managed e-commerce operations and campaigns across Shopee, Lazada, and TikTok Shop, including livestream selling, paid ads, and an affiliate/creator management system. Launched brand's TikTok Shop from zero into the company's largest channel to date.
• Owned campaign budgets and monitored performance against monthly targets, adjusting channel mix and promotions to improve sell-through.
• Oversaw end-to-end retail and franchise operations, including new store setup for a total of 23 physical stores, including staff onboarding and training.

Bachelor of Science in Biology – University of Santo Tomas (2019-01)