Kenneth Navarro

Marketing and Business Leader with over 15 years of leadership experience driving business growth, brand transformation, and market expansion across Southeast Asia. Proven track record of leading cross-functional organizations, managing P&L performance, accelerating omnichannel growth, and building high-performing teams across beauty, luxury, lifestyle, retail, and consumer sectors. Experienced in aligning local execution with regional and global strategies, strengthening distributor and retail partnerships, and translating customer insights into sustainable commercial growth.

Recognized for delivering business turnarounds, launching premium brands, scaling digital commerce, and leading strategic expansion initiatives across both B2C and B2B environments.

Marketing & Business Development Director at CASA ROCCA CO., LTD (2025-12 – Present)

• Lead company-wide marketing and business development strategy, driving commercial growth, market expansion, and brand transformation across Thailand.
• Partner closely with executive leadership, sales, and operations teams to align business objectives with revenue and profitability goals.
• Work closely with commercial teams to drive revenue growth and collaborate with product teams to develop innovative solutions that address evolving market needs and customer demands.
• Spearhead expansion initiatives and strategic partnerships to strengthen market presence and accelerate business growth.
• Manage marketing investments, resources, and organizational performance to maximize business impact and return on investment.
• Lead integrated customer engagement strategies across B2B, B2C, project, retail, and modern trade channels.

Head of Marketing at CASA ROCCA CO., LTD (2025-07 – 2025-11)

• Strengthened brand positioning and awareness through strategic marketing transformation initiatives.
• Enhanced digital visibility through collaboration with global suppliers and international partners.
• Established stronger alignment between marketing, sales, and product teams to improve commercial effectiveness and market execution.

Marketing Manager – L'Oréal Professionnel Paris at L'ORÉAL THAILAND CO., LTD (2021-10 – 2025-03)

• Member of the Professional Products Division Management Committee.
• Led L'Oréal Professionnel Paris in Thailand across all product categories, overseeing commercial performance, strategic planning, portfolio management, and customer engagement, with strong growth driven by the haircare category.
• Delivered consistent year-on-year business growth through market segmentation, innovation strategy, and integrated commercial activation.
• Led omnichannel growth initiatives that doubled e-commerce revenue in 2024 while improving marketing efficiency and ROI.
• Managed 360-degree marketing operations encompassing commercial, digital, education, CRM, and customer acquisition strategies.
• Successfully relaunched Scalp Advanced through a best-practice omnichannel model recognized across the region.
• Led cross-functional collaboration across sales, digital, education, finance, supply chain, and regional teams.
• Directed the flagship salon project for L'Oréal and Kérastase Thailand, managing multiple stakeholders locally and regionally.

Diversity, Equity & Inclusion Lead – Thailand at L'ORÉAL THAILAND CO., LTD (2023-06 – 2025-03)

• Championed organizational culture and employee engagement initiatives across the Thailand business.

Head of Corporate Marketing at DMHOME (Décor Mart Co., Ltd.) (2019-05 – 2021-09)

• Led digital transformation initiatives, including the launch of the company's e-commerce platform and omnichannel customer engagement strategy.
• Developed commercial marketing programs supporting business growth during COVID-19 disruptions.
• Led market launches and brand-building initiatives for new businesses and strategic joint ventures.

Corporate Marketing Manager at DMHOME (Décor Mart Co., Ltd.) (2013-04 – 2014-03)

General Manager at PRESTIGE PRODUCTS THAILAND LTD (2018-06 – 2019-04)

• Led full subsidiary operations encompassing retail, wholesale, commercial partnerships, business development, and team leadership.
• Delivered 15% annual turnover growth through sales optimization, strategic partnerships, and operational improvements.
• Successfully launched Asia's first CREED boutique and introduced Clive Christian to Southeast Asia.
• Managed relationships with distributors, landlords, retail partners, and brand principals to drive sustainable growth.

Wholesale Manager at RICHEMONT LUXURY (THAILAND) LTD – PIAGET (2017-05 – 2018-05)

• Managed commercial development across five Southeast Asian markets, strengthening regional brand performance and market presence.
• Played a key role in launching Piaget's first boutique in Hanoi and reopening Thailand's flagship duty-free boutique with King Power.

Sales & Marketing Manager at WE DO ASIA CO., LTD (2014-04 – 2017-04)

• Secured exclusive distribution contracts to strengthen brand portfolio across SEA markets.
• Achieved 10% partner sell-in growth in a highly competitive environment.
• Managed teams to ensure brand visibility is evident across online and offline channels.

Marketing Support Manager at LA-Z-BOY ASIA CO., LTD. (2008-03 – 2013-03)

• Appointed as the first marketing headcount for the brand, overseeing marketing strategy and execution across 13 dealers in Asia.
• Pioneered CSR programs and organized regional dealer conferences, enhancing brand equity across Asia.

Masters in Business Administration – Assumption University of Thailand (2010 – 2012)

BSc in Business Administration in Marketing & Management – Philippine School of Business Administration (2000 – 2004)