Lhizbeth Cotoner

Real Estate Marketing Virtual Assistant and Social Media Manager with 5 years of experience supporting U.S.-based real estate teams. Skilled in social media strategy, content creation, CRM management, and digital marketing campaigns that help agents build their brand and generate leads. Experienced in managing online presence, nurturing leads through CRM systems, and creating marketing materials that attract buyers and sellers.

Executive Assistant, Social Media & Database Manager at Realty One Group Sterling – Prairie and Pine Real Estate Group (2025-09 – 2026-08)

Played a key role in keeping daily operations organized and efficient while supporting leadership with administrative coordination and data management.

• Managed executive calendars, scheduled meetings, and monitored communications to ensure priorities were handled smoothly and efficiently.
• Prepared meeting agendas, documented detailed minutes, and distributed organized summaries so teams stayed aligned on decisions and action items.
• Maintained and updated CRM systems and CTE listings, ensuring all client records, property information, and transaction timelines remained accurate.
• Assisted in tracking operational workflows and supporting the team with organized documentation and follow-ups.
• Provided behind-the-scenes coordination that helped leadership stay focused on client relationships and business growth.

Social Media, Transaction Coordinator & Database Manager at Keller Williams Realty Ocean Living – Samantha Vallone Verwey (2024-11 – 2025-08)

Balanced marketing creativity with operational support to help maintain strong client communication and organized transactions.

• Designed and implemented social media strategies that increased brand awareness and kept audiences engaged with consistent content.
• Maintained CRM systems by organizing client records, updating transaction details, and ensuring accurate documentation.
• Assisted with transaction coordination by organizing paperwork, tracking updates, and ensuring required documents were completed on time.
• Created detailed transaction checklists and coordinated logistics to help streamline processes for agents and clients.
• Produced monthly market updates, client campaigns, and SmartPlans to support consistent communication and lead nurturing.

Social Media & Database Manager at Keller Williams Laredo Realty – Elite Offerings Group (2024-06 – 2024-10)

Ran daily campaigns and kept marketing content fresh while ensuring operations stayed seamless.

• Executed social media campaigns integrated with CRM and Mailchimp to engage audiences.
• Created consistent marketing materials—videos, graphics, flyers—for maximum impact.
• Conducted SEO analysis, updated the website, and supported administrative tasks to keep operations efficient.

Social Media & Database Manager at KW Clear Lake Keller Williams Realty – Connections Realty Group (2023-08 – 2024-04)

Helped strengthen the brand's online presence while maintaining organized client data and marketing systems.

• Developed digital content calendars and social media campaigns designed to increase engagement and maintain a consistent brand presence.
• Created engaging multimedia materials including marketing flyers, short-form videos, graphics, and presentations for listings and promotions.
• Managed CRM systems by verifying and updating client information, ensuring accurate records and streamlined lead management.
• Customized SmartPlans to support automated follow-ups, lead nurturing, and long-term client relationship building.
• Collaborated with the team to ensure marketing initiatives aligned with overall business goals and client outreach strategies.

Social Media & Database Manager at Keller Williams Arizona Living Realty – The Hassell Team Kingman (2021-05 – 2023-08)

Turned social media platforms into a growth engine while keeping operations smooth behind the scenes.

• Designed content that resonated with audiences, driving higher engagement and follower growth.
• Maintained CRM accuracy, streamlined lead management, and supported client communications.
• Coordinated with agents and vendors to ensure seamless operations and transactions.
• Created training programs, online courses, and marketing initiatives that amplified brand visibility.

Bachelor of Secondary Education in English – ICCT Colleges – Taytay Campus (2024 – 2026)

Bachelor of Secondary Education in English – University of Rizal System – Taytay Campus (2021 – 2023)