Megan Mendoza
A strategist who happens to have a background in PR, influencer marketing, client management, and campaign execution.
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About
Experienced PR Account Manager with 4+ years in strategic communications, crisis management, and brand development. Skilled in creating and executing PR strategies, managing content, and fostering strong client relationships. Proven success with companies like Globe, Del Monte, Mondelez and ULSSI, delivering impactful campaigns that enhance brand reputation and visibility
Experience
Key Account Manager at HIIP Philippines (2023-08 – Present)
- Lead PR strategy planning, execution, and post-campaign evaluations for key clients.
- Specialized in crisis management, addressing urgent issues and protecting brand reputation.
- Created and curated content for various digital platforms, ensuring alignment with brand voice and objectives.
- Collaborated with internal teams to deliver integrated campaigns, fostering strong client relationships and exceeding expectations.
- Managed campaigns for high-profile brands including Globe, Del Monte, Block & Glow, St. Ives, Hansel, Ensure, Aboitizland, and Nestlé.
Account Manager at Castro and Associates Public Relations (2021-03 – 2023-07)
- Communicated regularly with clients to ensure their needs were understood and addressed.
- Responsible for end-to-end brand servicing, from PR strategy development and execution to post-campaign evaluation.
- Collaborated across internal teams including media and influencer relations, creative, and purchasing & operations to ensure successful execution of client campaigns.
- Managed campaigns for notable brands including Nivea, Myra, Eden Cheese, Tiger Crackers, Oreo, Fortima, GynePro, Gaviscon, Elizabeth Arden, Bepanthen, Babyflo, and Polident.
Creative Project Manager at Disjointed Studio (2019-07 – 2020-12)
- Oversaw multiple design and digital projects, including social media, website, and mobile.
- Streamlined communication between the creative team, marketing, and management to ensure alignment of deliverables.
- Tracked project progress and reported to stakeholders.
- Evaluated internal processes to identify and address any weaknesses in the strategic process.
Education
Bachelor's in Marketing Management – De La Salle University, Manila (2014 – 2018)
