Protegenes Lasam

GoHighLevel specialist, currently working as a GHL Virtual Assistant at Ladder, with hands-on experience building complete, client-ready setups: websites, booking calendars, pipelines, workflows, and AI chat and voice agents. I've built 12 GHL websites across multiple industries and a complete online e-course, each documented with Loom walkthroughs. My IT helpdesk background means I troubleshoot quickly, write clear documentation, and explain technical things simply to non-technical clients.

GoHighLevel Virtual Assistant at Ladder (2024 – Present)

• Built 12 GoHighLevel websites across multiple industries (including auto repair, landscaping, hospitality, and retail), each with integrated booking calendars
• Built a complete online e-course with a GHL client portal, automated course access, welcome emails, and expiration reminders
• Designed an 11-stage sales pipeline with workflows for lead follow-up, appointment reminders, no-shows, and proposals
• Set up Conversation AI chatbots and Voice AI agents to handle inquiries and bookings
• Configured A2P 10DLC registration, white-label agency settings, and sub-account structure
• Created HTML email campaigns and recorded Loom walkthroughs documenting each build

IT Technical Support at Newport World Resorts (2019 – 2024)

• Troubleshot Windows, software, and hardware issues for staff and end users
• Resolved network connectivity problems to minimize downtime
• Maintained and configured Avaya PBX phone systems, including extensions and call routing
• Supported and repaired customer-facing kiosk systems
• Documented recurring issues and fixes to speed up future troubleshooting

BS in Information Technology – Cagayan State University – Aparri (2012 – 2016)