Rafael Cahilig

Versatile operations and marketing professional with 6+ years of experience across e-commerce operations, CRM implementation, QA and digital marketing. Skilled in Shopify, GoHighLevel, Webflow, and QuickBooks, with a track record of streamlining workflows, improving quality assurance processes, and driving brand growth through campaigns and content.

Marketing Manager at SBD Philippines (under Equinox) (2025-11 – 2026-07)

• Ideated and executed marketing initiatives, posters, ads, brand awareness campaigns, collaborations, UGC, product shoots, and event marketing, to boost sales and brand visibility.
• Managed the brand's social media presence, overseeing content scheduling, publishing, and audience engagement.
• Managed day-to-day Shopify operations, including product listings, mass email marketing, and website content edits.
• Oversaw order fulfillment end-to-end: reviewing, picking, packing, and booking shipments, plus inventory and restock purchase orders with SBD HQ.
• Handled invoicing and expense accounting in QuickBooks and used Make to build a Shopify-to-QuickBooks automation that generated invoices automatically.

Jr. Implementation Specialist – CRM, Website Build & QA at Pushpress, Inc. (2021-09 – 2025-10)

• Performed GoHighLevel CRM quality assurance, verifying workflow builds, opportunity routing, custom fields, and business profile settings against client requirements.
• Conducted Webflow website QA, confirming accurate implementation of client content, media quality, and lead-generation forms connected to CRM workflows.
• Reviewed client website edit requests for image quality, spelling accuracy, and complete fulfillment of requirements.

Virtual Assistant at Level9 Virtual (2020-01 – 2021-08)

• Served as GoHighLevel customer service rep (Gym Members Now) via text and email.
• Supported funnel editing, website hosting, and web building for Reverse Digital Media.
• Built CRMs and ran cold email prospecting and funnel builds for Tracer Franchising.

Banquet Cook / Line Cook at Westin Kierland Resort and Spa (2016-05 – 2017-05)

• Managed full kitchen operations across overnight, AM, and PM shifts, maintaining produce quality and strong time management under pressure.

Bachelor of Science in Hotel, Restaurant & Institution Management – De La Salle – College of Saint Benilde (2012 – 2017)