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Richard Ritual

Richard Ritual

Licensed Real Estate Broker | Licensed Real Estate Appraiser | Sales Director

Talent
Las PiñasMember since April 1, 2026
Recruitment & TrainingTeam MentorshipRapid Promotion TrackingBusiness DevelopmentStrategic PlanningCampaign ExecutionAd CreationCopywritingAudience Targeting & AugmentationHigh-Stakes NegotiationsCRMMarket AppraisalDigital Lead Generation
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Recruitment & TrainingTeam MentorshipRapid Promotion TrackingBusiness DevelopmentStrategic Planning

About

Results-driven Real Estate Executive with over 10 years of experience in the Philippine property sector. A dual-licensed professional (REB, REA) with a proven track record of driving nine-figure monthly sales volumes. Expert in scaling sales teams, international market expansion, and strategic digital campaign planning.

Experience

Sales Director at SM DEVELOPMENT CORPORATION (SMDC) (2025-07 – Present)

Lead high-performing sales divisions with a total of 49 downlines composed of 7 Associate Sales Directors with 7 Property Specialists to meet and exceed aggressive revenue targets.

  • Lead high-performing sales divisions with a total of 49 downlines composed of 7 Associate Sales Directors with 7 Property Specialists to meet and exceed aggressive revenue targets.
  • Design comprehensive training programs focusing on digital lead generation and closing.

Account Director (Sales Director) at FILINVEST LAND, INC. (FLI) (2023-10 – 2024-10)

Directed sales operations sales divisions with a total of 20 downlines composed of 4 Sales Managers with 5 Property Specialists for residential and township developments.

  • Directed sales operations sales divisions with a total of 20 downlines composed of 4 Sales Managers with 5 Property Specialists for residential and township developments.
  • Spearheaded audience targeting initiatives to optimize marketing spend and conversion.

International Associate Sales Director at SM DEVELOPMENT CORPORATION (SMDC) (2021-08 – 2023-09)

Managed international sales channels, focusing on OFW and foreign investment portfolios.

  • Managed international sales channels, focusing on OFW and foreign investment portfolios.

Sales Manager at MEGAWORLD GLOBAL ESTATE INC. (2019-01 – 2021-07)

Managed teams that consistently hit the 'Top 1' and 'Top 2' monthly production rankings company-wide.

  • Achieved three promotions in four years (Investment Specialist → Sr. Specialist → Assistant Manager → Sales Manager) based on consistent over-performance.
  • Managed teams that consistently hit the 'Top 1' and 'Top 2' monthly production rankings company-wide.

Assistant Sales Manager at MEGAWORLD GLOBAL ESTATE INC. (2018-01 – 2018-12)

Assistant Sales Manager role within the company.

Investment Specialist at MEGAWORLD GLOBAL ESTATE INC. (2015-06 – 2017-12)

Investment Specialist handling property investment portfolios.

Education

BS in Real Estate Management – LYCEUM OF ALABANG (2022 – 2023)

BSBA in Financial Management – DR. FILEMON C. AGUILAR MEMORIAL COLLEGE OF LAS PIÑAS (2011 – 2015)

Skills

Licensed Real Estate BrokerLicensed Real Estate AppraiserSales Director

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