Roselle Basbas-Panelo

Results-driven Content Writer and Digital Marketing Specialist with over 9 years of experience producing SEO-driven content for digital marketing, news, research, and social media. Skilled in developing content strategies, writing SEO articles, landing pages, and website copy, and managing projects across multiple client accounts. Experienced in leading teams, improving editorial workflows, and collaborating with cross-functional teams to deliver high-quality, search-optimized content that drives online visibility and business growth.

Content Writer and Team Manager at Growth99 (2023-10 – 2026-03)

• Wrote 100+ SEO-optimized articles, landing pages, and website copy for healthcare and dental practices.
• Developed localized SEO copy that supported higher rankings for competitive search terms across multiple markets.
• Managed deliverables for multiple client accounts, ensuring quality, consistency, and on-time completion.
• Partnered with Support and Client Success teams to implement website updates and client-requested revisions.
• Led and mentored the Content Support Team, maintaining editorial standards and streamlining workflows.
• Edited, proofread, and optimized copy for clarity, accuracy, and search performance.

Content & Social Media Specialist at Speakers Institute (2022-04 – 2023-09)

• Produced email campaigns, website copy, social media posts, and marketing collateral.
• Managed publishing schedules and maintained a consistent brand voice across digital channels.
• Optimized company pages to improve visibility, engagement, and audience reach.
• Collaborated with the marketing team to support campaigns through compelling digital content.

Content Writer and Team Manager at BuildZoom (2018-10 – 2022-04)

Progressed from Content Writer to Freelance Content Team Manager, reflecting strong writing performance and leadership capabilities.

• Produced SEO-focused blog articles and listicles for the home improvement and home building industry.
• Conducted keyword research and applied SEO best practices to improve organic visibility and search performance.
• Managed multiple writing projects while consistently meeting quality standards and deadlines.
• Led and mentored a team of 10+ freelance writers, providing coaching, editorial feedback, and performance evaluations.
• Reviewed and edited copy to ensure accuracy, SEO compliance, consistency, and adherence to brand guidelines.
• Developed editorial workflows, monitored team performance, and prepared productivity and payroll reports.

Research Associate at RLR Research and Analysis (2018 – 2018)

• Conducted market and industry research to support client reports and business recommendations.
• Analyzed information and translated findings into clear, actionable written reports.

Contributing Writer at PUSH.com (ABS-CBN) (2017 – 2017)

• Researched and wrote entertainment and lifestyle articles for a high-traffic online publication.
• Produced timely, engaging stories while adhering to editorial standards and deadlines.

Bachelor of Arts in Mass Communication – Saint Louis University (2012 – 2017)